Retailers know it’s not enough to simply open stores and expect customers to cooperate. It’s important to make sure shoppers have the best possible experience in the store to ensure they become customers — and remain customers for a long time.
Retailers need to make the shopping experience at their stores as convenient and enjoyable as possible. One of the biggest ways retailers have boosted the convenience factor for their customers in recent years has been to add an e-commerce element to their businesses. However, just because e-commerce is more convenient doesn’t mean retailers and other businesses don’t need to put the same level of attention and care into their websites as they do in-store shopping experiences.
The novelty of e-commerce definitely has worn off for most people, and e-commerce businesses these days must do more than simply be open for business. With so many e-commerce choices, don’t give shoppers an excuse to ditch your website for a competitor’s. For example, poor website design is one of the biggest reasons why shoppers avoid e-commerce businesses. A website that features unpleasant design or has a broken interface will turn away customers faster than anything.
For better or worse, customers also have come to expect a lot from e-commerce businesses when it comes to logistics. They want their orders to be filled quickly and delivered even faster. What’s more, they’ve come to expect free shipping as one of the perks of buying online — so e-commerce retailers that ask customers to pay through the nose for shipping that takes more than a few days are asking for trouble.
Although e-commerce has become a major differentiator for many businesses, it can become a significant hindrance if they don’t take the time and effort to offer their customers the best possible experience. The guide below spells out many of the most common e-commerce problems businesses may have, as well as tactics to use to avoid or solve those problems. It’s no longer enough for business to simply have an online presence — they must work to earn customers’ business (and trust) in the virtual realm as they do in the “real” world.