Do elements of vintage ads still work in modern advertising?
From our friends at Invaluable…
Nostalgia marketing can be an effective way to reach your audience. By associating something with a longing for the past, something consumers have already grown to know and love, you can create sentimental feelings which makes people increasingly willing to invest in a product or service. To induce nostalgia into marketing campaigns, we can learn a lot from successful advertisements of the past.
Invaluable created a neat infographic that highlights some of the most effective vintage ad techniques still useable in the modern age of advertising. From bold, catchy headlines to incorporating a creative use of color, draw inspiration from examples of the past.