Cyber Week Ecommerce Sales Statistics for 2019 [Infographic]
The biggest sales weekend of the year is upon is – and the monster is growing every year.
Studies show that Black Friday brick and mortar store visits dropped 7% last year, while ecommerce sales increased 23%.
While impressive, we do have to keep these numbers in context, however, as overall Black Friday sales hit $717.5 billion in 2018, up 4.3% from the $682 billion spent in 2017. This is a monumental amount, and ecommerce actually only makes up about $6.2 billion of that number.
Are you among those who claim to go camping instead of shopping during Cyber Week? While some claim that they don’t fall for the Cyber Week sales, research shows that 86% shoppers are planning to take part in Black Friday, Cyber Monday or other pre-Christmas sales in 2019.
Web hosting and technology review site WhatsTheHost researched the most interesting Black Friday and Cyber Monday ecommerce statistics that you need to know this year and visualized them in this infographic. We highlight some of our favorites below.
Mobile Shopping is Now Commonplace
Smartphones and improved mobile networks have definitely compelled consumers to do primary and secondary shopping on their phone.
Research from Adobe Analytics shows that in 2018, 67% of all digital traffic generated on Black Friday came from mobile devices, compared to 61% in 2017.
One takeaway for website and business managers is to always try to increase site speed, as a 1 second speed delay can decrease conversions 1%.
The National Retail Federation found 66% of all American consumers used mobile devices to compare products and prices in the weekend following Thanksgiving. Although that’s impressive, BigCommerce found that desktop orders averaged $122.37, smartphones orders averaged $88.25 and tablet orders averaged $107.06.
What this shows is that consumers may be not as comfortable buying on mobile for larger purchases, and still prefer the larger desktop experience. Nevertheless, mobile is rising and will continue to play a huge part.
The landscape of digital shopping is not evenly distributed. It favors one giant: Amazon.
The company accounted for 56.6% of all online sales on Black Friday in 2018. For one company, that’s a huge proportion of sales, leaving the remaining amounts for all other retailers combined.
Small Business Takeaways
It’s tough for small businesses to compete with huge players like Amazon, Walmart, Target, and others, pumping out paid ads all season long.
Small business have to be scrappy, from setting up their own website to negotiating down costs as much as possible. The takeaway from this data is that consumers are moving online and need to meet their customers where they’re shopping – via ecommerce.
Check out the infographic below for all the details this year: