Culture Shock: Improving Company Culture Through Technology

In today’s labor market, company culture carries a certain weight when attracting and retaining top talent. Creating a dynamic work environment that stands out from more traditional office settings may help small business owners appeal to younger generations. Purchasing the latest advancements in technology could enhance your company’s value proposition to any employees as well as prospects. 

Digital transformation is vital to competitiveness in a changing and increasingly demanding market. Here are four ways to improve company culture through technology. 

1. Rewarding Employees

The workers of today’s generation seek recognition and purpose from what they do for a living. Performance recognition software could be a powerful tool to measure and promote the current impact of an employee’s work. By acknowledging employees’ efforts, a performance recognition system effectively demonstrates your commitment to building a transparent and positive company culture. 

2. Investing in Communication

Leveraging digital communication tools for your organization is a must. These tools provide quick collaboration with remote workers, boosting communication and efficiency for businesses. Consider utilizing tools such as videoconferencing and messaging software to keep teams in the loop and engaged with the culture. 

By providing personnel with efficient and enjoyable ways to communicate and collaborate with other employees, you encourage deeper engagement and long-term working relationships. 

3. Improve Professional Development

When employees feel stuck in the same position, they’re much more likely to seek employment elsewhere. Offering professional development may enhance job satisfaction and employee happiness. In turn, that employee is more effective as well as productive while working.

One popular way for professional development is investing in online learning programs. Many platforms offer a wide range of learning. Employees can expand their skills into a new area or enhance their existing knowledge. Continuous learning helps staff members feel more confident in their abilities and boosts organizational morale. 

4. Embrace and Encourage Flexibility 

Cloud-based technology is a great way for organizations to embrace remote work and actively build a culture that is not just in the office. It enables staff members to log in and access projects from almost anywhere at any time. By offering this kind of flexibility in the workplace, you provide workers with more control over their work habits, which in turn promotes a healthier work-life balance and increases productivity. 

From embracing flexibility to boosting productivity and efficiency, businesses reap numerous benefits by creating a strong, unified company culture. For more tips on improving a company culture via technology, make sure to read the accompanying resource.

Infographic created by Halock Security Labs, a cyber threat management organization.

Brian Farrell is a coach, helping clients achieve their personal and professional goals. He's also the creator of the "QA2 Method". For more about Brian, visit