College: An entrepreneur’s playground

What business did you start in college?

College is an experience unlike any other that one will face in their lives.  It is the transition years between juvenile thinking, and professionalism.  Within this transition, we as college students are striving to find our innate purpose in life.  This conquest drives us to not only challenge ourselves, but also challenge those around us.  Many find their ambitions of success beyond college as their personal motivation for the success they have achieved while at their university.  Needless to say, a college or university campus is pulsing with determined and motivated students, looking to put their education and ideas into practice.

As a marketing or advertising major, you find yourself surrounded by wonderful new products, services, or ideas every day.  You drop your mouth in awe at the products and services you discover that you believe you could have easily come up with yourself and been the one to become rich. Or, you kick yourself because the product or service you did come up with is now being commercialized on TV.  But why do we hold back from these possibly million dollar ideas? Is it because we are scared of failure? Or possibly, we just lack the proper direction on the path to entrepreneurship.

Some of the greatest ideas have come from college students. Take Facebook for example. Mark Zuckerberg ( was only a sophomore when he launched the popular social media site, Facebook. Larry Page and Sergey Brin met at Stanford University before they began working on Google. Okay, you are right, these are extreme cases, I know. Let us take a look at a small business idea formed by students at the University of Pittsburgh called, The Xclusive Life ( The idea behind their start up business is that they would print only 100 artistic t-shirts for purchase, causing the shirts to become more of rare pieces of art, rather than an item sold to the masses.

With the diverse types of students, majors, and ideas that circulate through your college and universities, why not take the next step into formulating your own business? Take your future into your own hands and utilize the talent around you.  Find the best students in marketing, accounting, management, graphic design, computer science, etc. and begin turning those otherwise disregarded ideas into a future. You are given everything you need to be successful post college; the only step missing is taking action. So let this be your direction toward entrepreneurship and take action now, do not let your possible success story go unachieved.



A Junior at Kutztown University in Pennsylvania, David is studying Marketing and Advertising. He is the incoming president of the American Advertising Federation and a VP of Fundraising for the American Marketing Association. His passion for marketing is fueled from his ingenuity and his success is driven from his audaciousness. Though young in the corporate world, David's desire for new experiences and enthusiasm is viewed as a unique asset, and has given him an edge.

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