Lists five reasons why advertisers should outsource PPC management and fulfillment instead of in-house.
Category: Paid Marketing
3 reasons to use PPC (even if you have great rankings)
I’m often asked at client development presentations and seminars a question like this: “Why should I use PPC? I already rank well with SEO.” I love these questions, because it gives me an opportunity to talk about my favorite topic …
3 reasons to use PPC (even if you have great rankings) Read More »
Pay-Per-Click vs. Search Engine Optimization
There are few websites online today that don’t crave more attention from search engines, more views and purchases from customers, and more inbound links from other sites. However, getting to the point of online rock stardom takes more than simply …
Popular Pay-Per-Click (PPC) Pitfalls
With each passing day, PPC engines grow more complex and feature rich. But even with these new enhancements, potential clients still believe that PPC doesn’t work. When I ask a few questions about their experience, these common pitfalls are often …
