Category Archives: News

eCommerce Giants And Their Social Media Partners

This article below was written by our friends at

With the rise of social media, all consumers have been adapting to the social networking platforms. They have engaged in micro-blogging, promoting content, downloading applications for their electronic devices and, overall, trying to enhance their social lives.

But beyond just using social media platforms for updating their relationship status, watching and sharing funny cat videos with their friends and family, all of the users have also found that there is another possibility when it comes to using the social media networks.

This has been the focus on an individual level.

At the organizational level, many companies haven’t quite adapted to the latest trends of using social media to promote their products and their content and the nearly infinite options that arise when it comes to marketing. And it’s incredibly easy to create something and then spread it all over the world, thanks to social media.

Either way, nowadays, spending on social media only makes up a small fraction of the budget in any business marketing strategy. According to recent research, on average, only 9% of the total companies’ budget was spent on social media. However, this number is set to increase to around 22% in just the next five years.

It’s obvious that sellers have been recognizing the power of social media and their ability to connect with their audiences. Seeing how the various social media platforms are an essential part of our daily lives, the companies had to adapt. We use social media to quickly find new information, to communicate, and more recently and more increasingly, for shopping.

According to recent studies, people around the world spend a total of over 110 billion minutes per day on social media platforms. And the top platform here is Facebook, shortly followed by YouTube.

We see every day how much impact these web-based platforms have on the economy, and of course, on the digital economy. Needless to say, in these times of digital economy, trying to set up a store and waiting for the customers to arrive is not enough anymore. Instead, all these companies have been finding new and creative ways to engage with their customers, to build relationships and create big and small communities. And the main difference has been social commerce.

With social commerce, people have increasingly seen features like user recommendations, referrals, customer ratings and reviews, and, perhaps most importantly, social shopping tools. All of these features make for a safe environment where anyone can contribute thanks to referral and positive and negative feedback and testimonials.

This is something that the eCommerce giants also noticed, which is why they started getting integrated with social media platforms and crossing a bridge. Thanks to its massive reach, we’ve seen eBay discount codes and Amazon listings pop up on our Facebook feeds.

According to a poll from the late last year, around 47.7% of users made their most recent purchase from this social media giant, which is far more than any other platform. Instagram ranked a distant second, and then there was Pinterest and the rest of the platforms.

Right now, you can take your phone and shop through Facebook, Twitter, Instagram, Pinterest and even Tumblr, YouTube and LinkedIn. Or if you’re on the other end of the spectrum, you can also use Amazon’s new social media platform Spark and promote your content there. You can connect to other users who share stories and ideas and grow your business even more.

If you’re interested in learning more about the crossover from eCommerce to social media and vice versa, feel free to take a look at the infographic below.

Ideas For Employee Recognition

Sales organizations use a lot of tricks to motivate their sales professionals. However, although most companies have employee recognition programs in place, too many of them are simply based on tenure. That means, even the most successful salesperson only receives kudos from the company whenever the calendar shows another five or 10 years has passed. This approach can work, but it’s also not the most effective way to show appreciation for a high-performing sales professional. Building an employee recognition program that responds to the significant contributions salespeople make on a regular basis has been shown to be much more successful at motivating employees and keeping them engaged. By praising the individual’s performance rather than marking milestones, employees feel as though the company truly pays attention to what they do and appreciates their efforts. Naturally, a salesperson who has been with the company for 20 years is an obvious asset. Though by honoring that employee only every five years, the company misses the opportunity to reward and motivate that salesperson more frequently.

Although many companies might think about implementing a more active employee recognition program and reel at the potential costs, the truth is such a program can be easier and cheaper to implement than they may believe. There are many techniques companies can use for employee recognition programs that don’t have to cost a lot of money or require significant efforts. Even these small gestures, when properly applied, can have a substantial impact on an employee’s engagement; communicating to that employee that his or her contributions to the company’s success have not gone unnoticed.

For example, a basic “wall of fame” concept enables managers to applaud individual performances in a public setting. A points-based system allows employees to cash in points they earn for perks such as time off or gift cards. Even something as simple as a “thank you” note left at an employee’s workstation can be a powerful reminder that what he or she does every day matters to the organization. There are countless other ideas that can be used to build a successful employee recognition program. The following guide lists many of them. Take a look and see if any of these ideas might work well for your employees.

20 Creative (And Affordable) Ideas For Employee Recognition created by Point Recognition

WBECS 2016

Registration for the complimentary WBECS Pre-Summit is now open and as you know, I’ve gained incredible value from joining their sessions in the past…

Which is why I wanted to give you a quick heads-up today:

Since registration opened 5 days ago, 37 of the 50 sessions reached 50% capacity within the first 24 hours!

The summit starts next week with the first LIVE sessions on May 11th and if you’re interested in joining, I’d hate to see you miss out.

You can still register and secure your spot for up to 48 pitch-free sessions held by some of the most successful coaches and top leaders in the industry.

Click here to secure your spot at no cost!

I think you are going to love the summit!

Last Chance to Attend WBECS 2015

I hope you got the chance to attend some of the incredible WBECS Pre-Summit sessions.

This year has been by far their best year to date with all the sessions offering truly world class insights from many of the brightest coaches in the world.

The resources you receive during the Pre-Summit are however only a fraction of what will build your success as a world class coach.

That’s why I’m sending you this invitation to access the full summit here:

Over 14,000 coaches agree: WBECS will transform the way you do coaching.

From acquiring clients to delivering world class provision, the wide array of presentations will deliver the frameworks and methodologies that power you forward to accelerating success.

Lock in your spot:

For a very limited time, you can save over half of your investment. You can get in now at 50% slashed off the ticket cost. This early bird pricing ends on June 4 2015.

Get Your Ticket to WBECS:

RSVP now, so that you can…

  • Break free from the clutter and confusion of the coaching industry with practical tools used by the most successful coaches.
  • Leverage your expertise with your clients, and give them more than enough reasons to rave about your coaching services.
  • Effortlessly find the ideal clients who will not only pay you the amount you deserve, but will wholly transform with your services.
  • Propel yourself consistently forward as part of the world’s biggest and best event for coaches.

Access your early bird ticket:

The World’s Leading Event for Coaches

Last year I had a great experience with the online World Business and Executive Coach Summit (WBECS). The long list of transformational speakers gave me and the coaches I work with remarkable tools and resources that accelerate success.

And it’s about to happen again. Check out the end of this email to see just a few names on the list.

Each year WBECS offers a complimentary set of world class sessions you can attend online at your convenience. Pick the sessions that you most resonate with that are most relevant to you right now. The value I have received each year has been excellent and well worth the time invested.

Here is the link to reserve your spot:

WBECS always offers an outstanding professional growth opportunity. It brings together the thought leaders of the coaching world to share their knowledge and experience with practicing coaches.

The first rate presenters at this year’s Pre-Summit are diverse, but they have their sights set on one common goal: your success as a coach.

RSVP here:

To name a handful of presenters this year, your free pass enables you to learn from:

  • Marshall Goldsmith-Global Thinkers, 50 award winner
  • Ken Blanchard-Business Leadership thought leader
  • Carol Kauffman-CEO of Harvard Institute of Coaching
  • Judith Glaser-Conversation Intelligence guru
  • Liz Wiseman-Mulitplier Leaderships Thinkers50 award winner
  • Mark Thompson-CEO of Virgin Unite and Richard Branson’s coach
  • David Peterson-Global Head of Leadership Development at Google
  • Jim Kouzes-Leadership guru
  • Jim Clifton-CEO of Gallup
  • Peter Cheese-CEO of Chartered Institute of Personnel Development, 140k members globally
  • Plus, dozens more industry leaders are set for this year.

You only need to register once and you gain access to all the pre-summit sessions live:

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