The Costs and Rewards of Appointment Setting in B2B Telemarketing
To achieve success, every company has got to incur costs. However, these expenses must be rewarded with good sales results.
To achieve success, every company has got to incur costs. However, these expenses must be rewarded with good sales results.
I was recently pitching to a potential B2B client and the guys said to me that of a few marketing companies they had spoken to, we were the only one that had such a focus online. I’m certainly not some …
As a small business with no marketing department, there is an immediate urge to discount when times are tough. This may have short-term advantages but in the end it will be causing you much bigger problems. Can you afford to …
If you’re like most sellers, you don’t pay a lot of attention to the subject lines. They’re an afterthought. No big deal, right? Totally wrong. Your subject line is the most important part of your message. If it’s not a …
In the previous two articles, we discussed both The Psychology of Color and The Psychology of Copy. In this third and final article in this three part series, I will be discussing one of possibly the most influential psychological aspects …
3 Psychological Tips to Boost Your Business Web Site (Part 3 of 3) Read more »