Do your clients cringe at the thought of calling in to your service number? Sunday night, as I was pulling down our window shade, the right side string broke, and the weight of the unsupported slats brought the entire blind …
It’s been said that in business, sales are King, but marketing is Queen, and she runs the show. Marketing is the engine behind your business, but also its weakest link. Before defining your niche, it’s helpful to create and implement …
Providing good service is often the fastest, least expensive way to make more revenues for your firm. Start by satisfying your clients before they even walk in the door, such as returning phone calls quickly, and really listening to their …
AIDA is a marketing acronym and formula describing a sequence of events your sales copy or sales letters should follow for maximum success. The formula is easy to follow and remember: A – Attention. Create a headline or other element …
In this quick copywriting tip, you’ll see how removing fluff words makes your copy stronger and more conversational. When dealing with fluff words, like my mom always said, “when in doubt, throw it out.” Get rid of the fluff and …
