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Home › Blog › Page 39

Are Fluff Words Ruining Your Sales Copy?

By Brian Farrell Posted on March 9, 2010 Posted in Copywriting Tagged with Copywriting, sales copy, word use

In this quick copywriting tip, you’ll see how removing fluff words makes your copy stronger and more conversational. When dealing with fluff words, like my mom always said, “when in doubt, throw it out.” Get rid of the fluff and …

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The Guiding Principle of Marketing

By Brian Farrell Posted on March 2, 2010 Posted in Marketing, Sales Skills Tagged with business marketing, idea, ideas, inbound marketing, Marketing

There is no secret formula for successful inbound (or outbound, if you dare) marketing, but there is one main, guiding principle – stay focused on your core competencies. Of course, expand as you see fit, but never forget the business …

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To Blog, Or Not To Blog

By Brian Farrell Posted on February 24, 2010 Posted in Social Selling Tagged with Blogging, blogs, Marketing, professional blogging

The phrase “to be, or not to be” is one of the most famous quotations in literature, and comes from William Shakespeare’s Hamlet (c. 1600), act three, scene one. In today’s market, the question I hear most when giving inbound …

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12 Secrets To Better Sales Copy

By Brian Farrell Posted on January 26, 2010 Posted in Copywriting Tagged with copy, Copywriting, lists, sales

There are no shortcuts to effective, compelling sales copy. The best copywriters follow these guidelines when writing marketing messages. Stick to this list and improve the response of your sales messages: Use the words “You” and “Your” generously. This makes …

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Use Public Speaking to Boost Your Business

By Brian Farrell Posted on January 19, 2010 Posted in Networking, Personal Branding, Sales Skills Tagged with presentations, public, seminar, speaking

Afraid of public speaking? My unscientific research shows the fear of public speaking more common than the fears of spiders, heights, darkness and flying. Learning to speak well is a surefire way to boost your business. But first, you’ll have …

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