What are your clients thinking?

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survey response formOne of the best ways to keep clients is to prove your dedication to them. So talk to your clients – frequently. Ask questions about your services, what you’ve done (and what you haven’t).

But if you really want to know what’s on their minds, survey them.

When writing your survey questions, keep them brief. I’m sure a study has been done somewhere proving a drop in response for each additional question on a survey, so limit to a half-dozen or so. Be clear, concise and always thank your clients in advance for their participation.

With today’s technology, it won’t cost a fortune to gather valuable business intelligence. Here are a few tools for surveying clients:

The most important thing when surveying? Not what you ask, but how you apply the answers to your business.

Photo credit by kikashi.