No matter how you look at it, you don’t have a choice on whether or not “to do” social media. The issue is how well you do it.
It’s been said that we’re deep into the “information” age. Instant information, the expectation of instant gratification and constant, non-stop communication are overloading us all. There’s just too much information. But social marketing is changing that.
We’re moving away from infinite information to a period called the “recommendation” age.
Your customers and clients are now looking to trusted resources, whether associates, coworkers or even personal websites, for a recommendation when buying what they want.
So how do you thrive in the recommendation age?
It’s hard to ignore the presence and power of social marketing for business. And you don’t have to look far to see reports of sites like Facebook, YouTube and Twitter registering usage of billions of minutes per day. The traditional expectation of providing good service and hoping the referrals will come is no longer the case — you’ve got to participate on social networks.
Here’s how to win:
- Build and develop a personal website.
- Use social networking like Facebook, LinkedIn and others to build contacts, answer questions and exchange information.
- Don’t avoid it because you think it’s just another online fad. Social media and social marketing are here to stay.
- Offer help, instead of selling.
From basic guidance to personalized coaching, FIND the CLIENT offers a range of services for sales professionals wanting to develop or enhance their social networking skills or presence.
To socialize your sales force, call or contact us today.
