Sales isn’t easy. If it were, everyone would do it, and every customer would buy everything you wanted them to.
In reality, though, there are objections that you have to respond to, and if you don’t do it well, you’ll lose not only the sale, but momentum for sales in general.
For starters, instantly dismissing customer concerns isn’t the right path to take. Work harder on understanding and sincerely reaction to their points. You’ll also have to find out what would convince them of the sale, and learn how to build points around that.
Interested in more effective ways to work through sales objections? Use this graphic.