Enchant and engage more customers with social media

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At this week’s Entrepreneur magazine workshop, more than 200 social-media types packed the room to hear Guy speak on social media. At the end, Guy signed every book brought to the table. What a class act!

Some of Guy’s wisdom:

  • Think mantra, not mission statement
  • For presentations, think 10/20/30 (10 slides, 20 minutes long, 30 point font)
  • With social media, engage fast, with many people, and often
  • When you help someone, and they thank you, simply respond with “I’d know you’d do the same for me”
  • For successful social media, provide value with:
    • Info (links, stories)
    • Insights
    • Assistance