Posted by Brian Farrell | Jun 18th, 2010

Idea: Using Social for Local?

I was in Knoxville this week for a presentation to the local Association of Legal Administrators. I couldn’t help to think I’d see Bill Dance, TV fishing personality, walking around the University of Tennessee campus (just a few blocks away) with his signature hat. No such luck. During the presentation, a number of questions arose about pay-per-click, how websites are optimized and what works best for...

Posted by Brian Farrell | Mar 29th, 2010

Social Marketing for Lawyers: Do’s and Don’ts

It’s hard to ignore the presence and power of social marketing for business. And you don’t have to look far to see reports of sites like Facebook, YouTube and Twitter registering usage of billions of minutes per day. Even a large percentage of lawyers use these sites as well. A 2009 Martindale-Hubbell “Networks for Counsel Survey” had 89% of attorneys between the ages of 25-35 and 66% of...

Posted by Brian Farrell | Mar 4th, 2010

How to Optimize Your LinkedIn Profile

With more than 60 million members, LinkedIn has become the best resource for developing your professional network. It’s a great place to meet, post and find jobs, answer questions and join groups. Once you’ve created a basic profile, here are some tips to get the most out of LinkedIn. First, and without question, your profile should be 100% complete. School, work, past work and other relevant information...

Posted by Brian Farrell | Feb 24th, 2010

To Blog, Or Not To Blog

The phrase “to be, or not to be” is one of the most famous quotations in literature, and comes from William Shakespeare’s Hamlet (c. 1600), act three, scene one. In today’s market, the question I hear most when giving inbound marketing seminars is “should I blog?”. In my opinion, professional services firms that fail to capitalize on modern social marketing, like blogging, may...

Posted by Brian Farrell | Feb 8th, 2010

My Two-Month Plan for Better Social Marketing

Dale Carnegie once said “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” So I’m taking this quote as a challenge to myself to become more social, and more interested in, those of you following me on Twitter, reading this blog or visiting me on Facebook. This goes beyond just...