Blog Archives

Will gratis items make your business stand out?

The word gratis comes from a Latin origin that once meant, “favor” or “grace.” Today the term gratis holds onto its roots as something that is free, or given as a favor. Usually used by businesses, offering gratis items or

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Posted in Articles, Marketing, Social Marketing

Five Things You Didn’t Know About LinkedIn

As readers of this blog will confirm, I’m a huge fan of LinkedIn for selling and consulting. I wanted to share a few additional features many casual users of LinkedIn probably are not aware of: LinkedIn has a store, where

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Posted in Linked In, Networking, Social Marketing

Idea: Using Social for Local?

I was in Knoxville this week for a presentation to the local Association of Legal Administrators. I couldn’t help to think I’d see Bill Dance, TV fishing personality, walking around the University of Tennessee campus (just a few blocks away)

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Posted in Local Marketing, Social Marketing, Speaking, Seminars and Events

Social Marketing for Lawyers: Do’s and Don’ts

It’s hard to ignore the presence and power of social marketing for business. And you don’t have to look far to see reports of sites like Facebook, YouTube and Twitter registering usage of billions of minutes per day. Even a

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Posted in Social Marketing

How to Optimize Your LinkedIn Profile

With more than 60 million members, LinkedIn has become the best resource for developing your professional network. It’s a great place to meet, post and find jobs, answer questions and join groups. Once you’ve created a basic profile, here are

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Posted in Linked In, Networking, Social Marketing
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