Posted by Brian Farrell | Jan 21st, 2011

Top 7 Website Design Considerations

Most business owners recognize the need for a website, only to not know where to turn for website design or, more so, what elements good websites have. Here are the top 7 issues we see in both website design and usability: Unfortunately, we do judge books by their covers. Back when you were around 5 years old or so, you learned to read. And the format you followed was very simple: top-to-bottom and left-to-right....

Posted by Brian Farrell | Jan 31st, 2010

Questions to Ask Before Buying SEO Services

Securing the right search marketing agency for your law firm or other professional practice is challenging. Here are questions you should ask not only of yourself, but to potential search engine optimization (“seo”) consultants, before you sign on the dotted line. Questions You Should Answer First What are my goals? Better positioning on search engines is an “ok” goal. But it’s more...

Posted by Brian Farrell | Jan 12th, 2010

Four Ways Your Website Helps Automate and Expand Your Business

Every day, tens of millions of searches are conducted online by people looking for local service providers. How many potential customers are you missing by not having a web presence? Having a website today is not only “hip,” it’s mandatory. Companies with websites are in control of a resource that works non-stop, providing customer service, processing orders and gathering information. The...

Posted by Brian Farrell | Dec 22nd, 2009

3 Step Marketing Plan

When it comes to successful marketing, most consultants tell you to put it in writing. But who has time to write 20, 30, or more pages? Instead, try this simple, yet powerful, 3 step plan, which answers these questions about you and your business: Who are you? Who do you help, and why? What should you spend? Who are...

Posted by Brian Farrell | Dec 17th, 2009

Strategy to Get More Business Testimonials

Every business owner knows testimonials are a powerful form of social proof. Frankly, every single one of us who shop online rely on social proof. hen was the last time you bought something on Amazon, or anywhere else, without reading what others had to say about the item? Unless you have no concerns about getting value for your dollars, you instinctively rely on social proof. But how do you get more testimonials...