Posted by Brian Farrell | Jan 1st, 2010

Three Free Ways to Grow Your Business in 2010

Here are three areas to focus on or add to your January marketing plans. Each of these will generate new leads for your law firm or other professional services practice. The best part? All of these are free, requiring only time and talent. Local Listings The practice of law, or any other service, is typically a combination of a problem + a location (e.g. “divorce lawyer in Dallas”), so claim your listing...

Posted by Brian Farrell | Nov 29th, 2009

Build Links To Drive Traffic

Most search engines, such as Google, Yahoo and Bing, present search results based on the quality of inbound links to your site. Links also drive traffic to your website. Imagine this scenario: You (the search engine) are vacationing in a distant city (the Internet), and want to find the best place to eat in town (search engine query). Stopping at a convenience store for a map, you ask the clerk where she likes to...

Posted by Brian Farrell | Nov 25th, 2009

Website Landing Page Checklist

Many marketers pre-sell very well, painting pictures of product (or service) benefits in their prospect’s mind. But they fall flat on the landing page. Use this checklist when designing yours. Does the copy on your website agree with the copy of your ads? Have you removed or disabled outbound links on your landing page? Consider keeping only links that move your prospect towards a sale. Does your website copy...