Currently Browsing: Organic Marketing (SEO)
Posted by
Brian Farrell |
Sep 16th, 2010
How do you optimize a YouTube video?
Online video is today’s fastest growing media, and from what I’ve read, we spend more time watching video clips online than we do checking email. Below are tips and ideas I’ve gathered from articles, websites and my LinkedIn network on how to optimize a website video. Since there is common consensus that YouTube’s search algorithm includes the use of title, description, tags, number of views... Posted by
Brian Farrell |
Jul 6th, 2010
How to write a good meta description tag
The meta description is a special tag placed within the source code of your webpages. It’s used by search engines and directories to help understand what your page is about. Sometimes, they’re also used as your “snippet” on the search engine results page. The tag, placed between the <head> and </head> section, looks like this: <meta name=”description” content=”your... Posted by
Brian Farrell |
Jun 24th, 2010
Pay-Per-Click vs. Search Engine Optimization
There are few websites online today that don’t crave more attention from search engines, more views and purchases from customers, and more inbound links from other sites. However, getting to the point of online rock stardom takes more than simply wishing your way to the top. It often takes a ton of work optimizing pages, a few dollars spent on advertising, and an ounce of good luck to seal the deal. Two very... Posted by
Brian Farrell |
May 12th, 2010
Are Ranking Reports Useful?
Late last month, I had an opportunity to present a client development seminar (2nd year in a row!) for the Memphis Bar Association’s annual Bench Bar Conference at the Sandestin Hotel. If you’ve never been to the northwest Florida gulf coast, you’re missing out on the whitest, brightest sandy beaches you’ll ever see. The lunchtime presentation had light attendance, but the small group made up... Posted by
Brian Farrell |
Jan 31st, 2010
Questions to Ask Before Buying SEO Services
Securing the right search marketing agency for your law firm or other professional practice is challenging. Here are questions you should ask not only of yourself, but to potential search engine optimization (“seo”) consultants, before you sign on the dotted line. Questions You Should Answer First What are my goals? Better positioning on search engines is an “ok” goal. But it’s more...
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