Posted by Brian Farrell | Jan 19th, 2010

Use Public Speaking to Boost Your Business

Afraid of public speaking? My unscientific research shows the fear of public speaking more common than the fears of spiders, heights, darkness and flying. Learning to speak well is a surefire way to boost your business. But first, you’ll have to promote yourself as an expert in the field. I started out speaking and presenting to small, city- and county-based Bar associations, in front of as few as 4 lawyers....

Posted by Brian Farrell | Jan 4th, 2010

Down with the Masses

Most business owners view America as a 309+ million person mass market. But if we’ve learned anything from the recent economic mess we’re in, there are no mass answers. Whether you’re talking about gender, income or even regions, just remember everyone in those groups is an individual. So stop looking for mass solutions with your marketing. Don’t be afraid to focus on small markets,...

Posted by Brian Farrell | Dec 24th, 2009

What’s the Most Expensive Way to Grow Your Business?

If you think about your business or practice, there are really only a handful of ways to grow – get more leads, sell more services, increase your average client value, add new services, and although not growth oriented, cutting costs. Lead generation is the most expensive of the group, but it doesn’t have to be. Make 2010 the year you refine your message and stop targeting the masses. Do this, and...