Blog Archives

Google’s Keyword Tool Vs. Wordtracker

When you can get keywords for free from Google, why would you pay for a subscription to Wordtracker’s premium Keywords tool (even if it is only 90 cents a day)? It’s a reasonable question. Let’s face it, no one wants

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Posted in Paid Marketing

3 reasons to use PPC (even if you have great rankings)

I’m often asked at client development presentations and seminars a question like this: “Why should I use PPC? I already rank well with SEO.” I love these questions, because it gives me an opportunity to talk about my favorite topic

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Posted in Paid Marketing

Pay-Per-Click vs. Search Engine Optimization

There are few websites online today that don’t crave more attention from search engines, more views and purchases from customers, and more inbound links from other sites. However, getting to the point of online rock stardom takes more than simply

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Posted in Articles, Organic Marketing (SEO), Paid Marketing

Popular Pay-Per-Click (PPC) Pitfalls

With each passing day, PPC engines grow more complex and feature rich. But even with these new enhancements, potential clients still believe that PPC doesn’t work. When I ask a few questions about their experience, these common pitfalls are often

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Posted in Paid Marketing

Website Landing Page Checklist

Many marketers pre-sell very well, painting pictures of product (or service) benefits in their prospect’s mind. But they fall flat on the landing page. Use this checklist when designing yours. Does the copy on your website agree with the copy

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Posted in Copywriting, Organic Marketing (SEO), Paid Marketing
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