Posted by Brian Farrell | Aug 19th, 2010

Google’s Keyword Tool Vs. Wordtracker

When you can get keywords for free from Google, why would you pay for a subscription to Wordtracker’s premium Keywords tool (even if it is only 90 cents a day)? It’s a reasonable question. Let’s face it, no one wants to pay for something they can get at no cost. But there’s a reason why so many people continue to renew their subscription to Wordtracker’s Keywords tool, year...

Posted by Brian Farrell | Aug 2nd, 2010

3 reasons to use PPC (even if you have great rankings)

I’m often asked at client development presentations and seminars a question like this: “Why should I use PPC? I already rank well with SEO.” I love these questions, because it gives me an opportunity to talk about my favorite topic — paid marketing. For nearly every business, paid marketing must be part of your mix. Here are my top 3 responses to the “why should I use paid”...

Posted by Brian Farrell | Jun 24th, 2010

Pay-Per-Click vs. Search Engine Optimization

There are few websites online today that don’t crave more attention from search engines, more views and purchases from customers, and more inbound links from other sites. However, getting to the point of online rock stardom takes more than simply wishing your way to the top. It often takes a ton of work optimizing pages, a few dollars spent on advertising, and an ounce of good luck to seal the deal. Two very...

Posted by Brian Farrell | Mar 31st, 2010

Popular Pay-Per-Click (PPC) Pitfalls

With each passing day, PPC engines grow more complex and feature rich. But even with these new enhancements, potential clients still believe that PPC doesn’t work. When I ask a few questions about their experience, these common pitfalls are often the reason between success and failure. Here’s a short checklist of mistakes business owners (and some agencies!) make, and how to avoid them: Bidding on...

Posted by Brian Farrell | Nov 25th, 2009

Website Landing Page Checklist

Many marketers pre-sell very well, painting pictures of product (or service) benefits in their prospect’s mind. But they fall flat on the landing page. Use this checklist when designing yours. Does the copy on your website agree with the copy of your ads? Have you removed or disabled outbound links on your landing page? Consider keeping only links that move your prospect towards a sale. Does your website copy...