Posted by David Polykoff | Jul 27th, 2011

But wait! There’s more!

But wait! There's more!As a business, the obvious overall goal is to make a sale.  We provide mouth watering deals and free services to draw our customers into our business.  We spend countless hours and money on developing an ecommerce website that makes purchasing an item as easy as 1-2-3. Most companies (on and offline), after the effort to entice a sale, conclude with a “thank you” and escort them out...

Posted by David Polykoff | Jul 19th, 2011

What can dating teach us about marketing?

Relate marketing with dating? Read on.Most likely you can join me on the reminiscence of the trials and tribulations that we as humans call “dating.” For some, dating came naturally.  For others, not so much. But through every new relationship, we seem to learn from our mistakes. Well, I would at least hope so. When it is all said and done, our main goal is to win a second date, or better yet, a husband or...

Posted by David Polykoff | Jul 11th, 2011

Turning free into fortune

Read on for ways to increase traffic flow, and potentially, your bottom line.Most people get into business because they want to make money.  Yes, there are those who love their jobs enough that their reward of self accomplishment is their ever-lasting ambition. But at the end of the day, self accomplishment doesn’t pay the electricity bill! It is by no means a mystery that driving a larger amount of traffic to...

Posted by Brian Farrell | Jul 5th, 2011

Customer or client?

What's the distinction between customer and client? Although many business owners use the words customer and client interchangeably, consider the following: customers lack loyalty. They may have bought from you, but if another business offers a better price or deal, the customer moves on. A client, on the other hand, looks to you for guidance. A client forms a relationship with you, and expects to do business...

Posted by Brian Farrell | Jul 1st, 2011

Email marketing technique or interesting mistake?

Mistake? Or purposeful technique? I received an email from Google the other day. It was a pitch on how to make my AdWords campaigns more effective. Normally, when Google messages, you read it. But what caught me off guard was how the message was delivered. If you think about your inbox, all of your messages are lined up nice and neat, all justified to the left hand column separator. But the Google email had a blank...