Category Archives: Marketing

Fascinating Facts About In-Store vs Online Shopping [Infographic]

The article below was written by our friends at redbrain.com.

For some people, shopping is a pastime and for others it’s a hard work. But, whether you love it or hate it, you have to shop at one point or another. Over the past few years, ecommerce has made the task of shopping easier.

It has grown to such unbelievable heights that these days shoppers prefer entering card details from the comfort of their homes over taking a 10-minute walk to the nearest store.

What makes online shopping even more appealing is the fact that you can have your goods delivered to your doorstep. Many people prefer this option as it saves them the trouble of having to carry the goods home themselves after spending hours in line at the store. Recently it’s really gotten out of proportion, with redbrain.com reporting that some people spend as little as 28 seconds on some shopping websites, without having to wait their turn or turn their car on to make a purchase.

Despite the ease of online shopping, other people love seeing and feeling the texture of the products they want to purchase in physical stores. In fact, 56% of in-store shoppers state that they prefer this type of shopping because they can see and touch the products.

55% of consumers shop in-stores because of the ‘try before you purchase’ possibility some stores offer, and 41% are worried they won’t get what they want if they place an online order for it.

On the other hand, 58% of online shoppers love it because they can shop for as long as they like. The 54% of them prefer it because they can compare product prices on various e-platforms and 29% love that they get free shipping for their purchase.

Seeing how well the e-commerce industry is growing, retailers quickly acted and now 58% of them have apps for mobile devices that allow shoppers to make purchases. The 83% of retailers worldwide also have mobile-enhanced websites that enable shoppers to place orders and enter their card details.

With the infographic below, you will have detailed information about in-store and online shopping. You will also be able to compare the growth rate between both types of sales while taking a closer look at what people buy most.

You can even compare what reasons people take into consideration before choosing to shop in-store and what causes other people to shop online.

In-store vs online shopping infographic.

Click here to see the full infographic.

 

How to Make Free Shipping Profitable (Infographic)

Free shipping has become the standard in online shopping. Proven to increase order volume and reduce cart abandonment, it is an effective tactic to generate more sales. The dilemma is that free shipping is never actually free, as businesses have to eat the costs. With shipping costs rising, offering unlimited free shipping is not sustainable for most businesses in the long run. The good news is there are alternate forms of free shipping that make this shopping perk profitable for your business.

To implement an effective strategy, you will need to evaluate your margin (how much your product sells against how much it costs you), shipping costs, product type, and your audience. Red Stag Fulfillment put together an infographic with 22 research-backed tips to create a free shipping strategy that meets customer expectations and drives profit.

How to Make Free Shipping Profitable

What You Need To Accept Credit Cards Checklist

The main appeal of credit and debit cards is their accessibility. Rather than having to carry a wad of cash that might not cover your purchases, a card allows you to carry a single piece of plastic — or numerous, depending on your shopping habits. Indeed, the number of people in the United States who primarily use cash for their everyday purchases has dropped to under 25 percent of the population, and that number continues to decline. Using a card to make purchases is simply more convenient for the consumer. Unfortunately, however, that comes at the merchant’s expense.

Retailers and other merchants need to know how to navigate the often-confusing ecosystem of accepting credit and debit cards. Otherwise, they stand to miss out on the business of customers who exclusively carry cards or have a small amount of cash on hand. At the same time, those merchants need to be aware of their security and legal requirements that are part and parcel of accepting card payments. As if all of that weren’t complicated enough, the advents of online and mobile payment options have their own individual requirements and infrastructures. Whether you’re a small business or a large one, accepting credit and debit card payments is nowhere near as simple as it is for a customer to make them.

Yet, accepting credit and debit card payments is a requirement for business of any type today. Businesses that don’t accept these types of payments run the risk of distancing customers who will feel inconvenienced. Any type of inconvenience has the potential to push consumers into finding other options, so there’s no excuse for businesses to avoid accepting credit and debit card payments. Even though the process of setting up the infrastructure necessary to accept these payments can be troublesome and complicated, some preparation can make all the difference.

Making processes simpler for your customers often means making things a little more difficult for yourself, but isn’t that what customer service is all about? By following the checklist from BluePay below, businesses can prepare themselves to accept credit and debit card payments if they don’t already. The advice covered in this guide can help businesses avoid many of the most common frustrations that come with establishing the framework needed to become part of the credit and debit card ecosystem.

Checklist Source: credit card processing company Bluepay

How to Handle an Imperfect Customer

To really put a great company head and shoulders above the rest of the competition, customer service must be of a high standard. Your customers must have a shopping experience that will keep them coming back for more and even better, bringing new customers to your door via word of mouth.

The “Know it all hero” will always be first in a line of the less than pleasant customers. Just one example that proves not everyone makes a great customer.

Your competitors may send a “Nosey Ninja” to keep you on your toes, but an actual mystery shopper should be a welcome sight.

When the “Penny Pincher” walks in they will do their best to bargain you down to the ground. You don’t want them to leave empty-handed, but you also don’t want to undersell your service or product.

That bellowing sound you hear when “Langry” bursts through the doors can really put you on your back foot. They are simply annoyed at life!

Not everyone makes a perfect customer, so read on this infographic by The Website Group to discover more about the 4 most common awkward personalities and the solutions to help you deal with them as best you can.

Courtesy of: The Website Group

Data-driven Guide to Customer Service

Businesses who value their customers are the most successful.

A great product or stellar marketing will only get you so far, you need to also support your customers and ensure they are satisfied – this means delivering great customer service.

But saying you have good customer service and actually providing good customer service are two different things. So how do provide top-notch service to your customers?

GetCRM has put together an infographic that offers data-backed tips for delivering excellent customer service. These tips include:

  • Providing options for customers to resolve issues on their own.
  • Actively listening and responding to complaints on social media.
  • Offering mobile-friendly customer service portals for mobile customers.
  • Leveraging customer feedback.
  • And more!

These tips are backed by research and studies that involve real-world data.

If your business is struggling with customer service you’re also going to struggle to keep customers.

Read the infographic below to learn how your business can deliver superior customer service.

Data driven Guide to Customer Service