The main appeal of credit and debit cards is their accessibility. Rather than having to carry a wad of cash that might not cover your purchases, a card allows you to carry a single piece of plastic — or numerous, depending on your shopping habits. Indeed, the number of people in the United States who primarily use cash for their everyday purchases has dropped to under 25 percent of the population, and that number continues to decline. Using a card to make purchases is simply more convenient for the consumer. Unfortunately, however, that comes at the merchant’s expense.
Retailers and other merchants need to know how to navigate the often-confusing ecosystem of accepting credit and debit cards. Otherwise, they stand to miss out on the business of customers who exclusively carry cards or have a small amount of cash on hand. At the same time, those merchants need to be aware of their security and legal requirements that are part and parcel of accepting card payments. As if all of that weren’t complicated enough, the advents of online and mobile payment options have their own individual requirements and infrastructures. Whether you’re a small business or a large one, accepting credit and debit card payments is nowhere near as simple as it is for a customer to make them.
Yet, accepting credit and debit card payments is a requirement for business of any type today. Businesses that don’t accept these types of payments run the risk of distancing customers who will feel inconvenienced. Any type of inconvenience has the potential to push consumers into finding other options, so there’s no excuse for businesses to avoid accepting credit and debit card payments. Even though the process of setting up the infrastructure necessary to accept these payments can be troublesome and complicated, some preparation can make all the difference.
Making processes simpler for your customers often means making things a little more difficult for yourself, but isn’t that what customer service is all about? By following the checklist from BluePay below, businesses can prepare themselves to accept credit and debit card payments if they don’t already. The advice covered in this guide can help businesses avoid many of the most common frustrations that come with establishing the framework needed to become part of the credit and debit card ecosystem.
To really put a great company head and shoulders above the rest of the competition, customer service must be of a high standard. Your customers must have a shopping experience that will keep them coming back for more and even better, bringing new customers to your door via word of mouth.
The “Know it all hero” will always be first in a line of the less than pleasant customers. Just one example that proves not everyone makes a great customer.
Your competitors may send a “Nosey Ninja” to keep you on your toes, but an actual mystery shopper should be a welcome sight.
When the “Penny Pincher” walks in they will do their best to bargain you down to the ground. You don’t want them to leave empty-handed, but you also don’t want to undersell your service or product.
That bellowing sound you hear when “Langry” bursts through the doors can really put you on your back foot. They are simply annoyed at life!
Not everyone makes a perfect customer, so read on this infographic by The Website Group to discover more about the 4 most common awkward personalities and the solutions to help you deal with them as best you can.
Businesses who value their customers are the most successful.
A great product or stellar marketing will only get you so far, you need to also support your customers and ensure they are satisfied – this means delivering great customer service.
But saying you have good customer service and actually providing good customer service are two different things. So how do provide top-notch service to your customers?
GetCRM has put together an infographic that offers data-backed tips for delivering excellent customer service. These tips include:
- Providing options for customers to resolve issues on their own.
- Actively listening and responding to complaints on social media.
- Offering mobile-friendly customer service portals for mobile customers.
- Leveraging customer feedback.
- And more!
These tips are backed by research and studies that involve real-world data.
If your business is struggling with customer service you’re also going to struggle to keep customers.
Read the infographic below to learn how your business can deliver superior customer service.
Trust is essential in business, and that includes trusting your lead generation website to tell you everything it can about your customers. Unfortunately, a large number of Internet marketers don’t get the full story from their websites because they ignore the critical step of validating and tracking their sales leads.
We here at Straight North have discovered that nearly half of all website conversions are not sales leads, so it’s crucial that marketers drill deeper into their data. Unless you validate and track your lead generation website’s conversions, you won’t be able to trust what it tells you. This guide explains how you can regain trust in your website.
Speculation can lead to some bad decisions — ask any stockbroker. When it comes to Internet marketing, you need as much information as possible to make as informed decisions as possible, considering decisions based on speculation introduce risk into the equation. However, too many Internet marketers end up speculating about their lead generation without knowing it. That’s because those marketers don’t take the time to validate the leads created by their websites.
Google analytics data only tracks conversions on a website, even though nearly half of conversions are not true sales leads. Whether they’re job applications or incomplete form submissions, these non-sales conversions skew the numbers and can fool marketers into thinking they have created more leads than they have. Without knowing how many actual sales leads they’ve generated and where they came from, marketers are, in effect, speculating on the success of their websites. That can lead to some bad decisions that otherwise could have been avoided had they taken time to validate the leads.
The following presentation breaks down the reasons why lead validation needs to be part of any Internet marketing campaign, to help you be more informed — and keep you from speculating.