Posted by Brian Farrell | Feb 1st, 2012

VWs Sequel to The Force Super Bowl Features Dog, Vader [VIDEO]

A chubby dog gets in shape to chase a Beetle in Volkswagen’s long-awaited sequel to its “The Force” Super Bowl ad from last year. And don’t worry, there’s a shout out to Star Wars as well.Mark Hunter, CCO of Deutsch LA, which created “The Force” and the new ad, “The Dog Strikes Back,” acknowledges that the former ad was a tough act to follow. “The pressure is on because we did that great ad,”...

Posted by Jennifer Lee | Oct 26th, 2011

Modern Marketing over Traditional Marketing

Marketing is going through a revolution.  From the days when sales people used some form of advertising or traditional marketing methods to modern marketing strategies like online marketing, SEO and E-mail marketing.  Traditional or non-traditional, marketing is a widely used method to inform potential customers about products and services and to establish a customer base.  Whichever method, marketing will...

Posted by Jennifer Lee | Oct 12th, 2011

The Costs and Rewards of Appointment Setting in B2B Telemarketing

There are a number of reasons why some applicants just could not be accepted for a job. Perhaps, skills are lacking. The required educational attainments are not met. Some might have the intelligence, but are self-diffident which failed them in the interview. Or to put it simply, there are just persons who are not qualified with a company’s standards. The same is true in lead generation. It is necessary that...

Posted by Quentin Aisbett | Sep 20th, 2011

5 Really Good Reasons NOT to Discount

As a small business with no marketing department, there is an immediate urge to discount when times are tough. This may have short-term advantages but in the end it will be causing you much bigger problems. Can you afford to make price your main selling point? Here’s five really good reasons why I believe you should not be discounting: The big boys have the money to outlast you It hurts any small business...

Posted by David Polykoff | Aug 9th, 2011

How Your Business Should Be Preparing for Google+

What does Google+ mean for your business? Google+ has been gaining steam in the social media world since the beginning of its test prelaunch in early July. Gaining upwards of 1.7 Million Google+ accounts in its first week, and rising to an estimated 4.5 Million accounts the following week.  All before the social media site has even officially gone public! Holding accounts for some well known names such as Seth...