Posted by Brian Farrell | Dec 24th, 2009

What’s the Most Expensive Way to Grow Your Business?

If you think about your business or practice, there are really only a handful of ways to grow – get more leads, sell more services, increase your average client value, add new services, and although not growth oriented, cutting costs. Lead generation is the most expensive of the group, but it doesn’t have to be. Make 2010 the year you refine your message and stop targeting the masses. Do this, and...

Posted by Brian Farrell | Dec 17th, 2009

Strategy to Get More Business Testimonials

Every business owner knows testimonials are a powerful form of social proof. Frankly, every single one of us who shop online rely on social proof. hen was the last time you bought something on Amazon, or anywhere else, without reading what others had to say about the item? Unless you have no concerns about getting value for your dollars, you instinctively rely on social proof. But how do you get more testimonials...

Posted by Brian Farrell | Dec 1st, 2009

Postcard Marketing: A Low-Tech Approach

Search engine marketing, pay-per-click advertising and directory listings aren’t the only way to market your online business these days. Postcards have proven to be an easy-to-use, inexpensive and time-tested approach to marketing your online business. Postcards work for a number of reasons. They’re easy to read, easy to test and produce quick results. Since everyone with a website is only focused online,...

Posted by Brian Farrell | Nov 23rd, 2009

5 Ways Websites Fail

I’d like you to spend a lot of time thinking about your own website, since your customers and clients certainly won’t if you fall prey to any of the reasons why small business websites fail: They are not found on local search engines for obvious phrases (seriously, it takes all of a few minutes to claim a Google Local and Yahoo Local listing) The website was launched in 1998 and hasn’t been...