Posted by David Polykoff | Jul 27th, 2011

But wait! There’s more!

But wait! There's more!As a business, the obvious overall goal is to make a sale.  We provide mouth watering deals and free services to draw our customers into our business.  We spend countless hours and money on developing an ecommerce website that makes purchasing an item as easy as 1-2-3. Most companies (on and offline), after the effort to entice a sale, conclude with a “thank you” and escort them out...

Posted by Brian Farrell | Jun 18th, 2010

Idea: Using Social for Local?

I was in Knoxville this week for a presentation to the local Association of Legal Administrators. I couldn’t help to think I’d see Bill Dance, TV fishing personality, walking around the University of Tennessee campus (just a few blocks away) with his signature hat. No such luck. During the presentation, a number of questions arose about pay-per-click, how websites are optimized and what works best for...

Posted by Brian Farrell | Feb 2nd, 2010

Oklahoma County Bar Association Seminar

I presented an inbound marketing seminar to a group of 15 attorneys at the Oklahoma County Bar Association (OCBA) last week. The OCBA, organized in 1902, currently has more than 2,400 members. The OCBA is devoted to improving the administration of justice and serving the professional community interests of its members. The OCBA is a voluntary, incorporated association governed by officers and directors elected by...

Posted by Brian Farrell | Jan 12th, 2010

Four Ways Your Website Helps Automate and Expand Your Business

Every day, tens of millions of searches are conducted online by people looking for local service providers. How many potential customers are you missing by not having a web presence? Having a website today is not only “hip,” it’s mandatory. Companies with websites are in control of a resource that works non-stop, providing customer service, processing orders and gathering information. The...

Posted by Brian Farrell | Jan 1st, 2010

Three Free Ways to Grow Your Business in 2010

Here are three areas to focus on or add to your January marketing plans. Each of these will generate new leads for your law firm or other professional services practice. The best part? All of these are free, requiring only time and talent. Local Listings The practice of law, or any other service, is typically a combination of a problem + a location (e.g. “divorce lawyer in Dallas”), so claim your listing...