Posted by Brian Farrell | Feb 9th, 2011

LinkedIn Company Pages

Were you aware that LinkedIn now has “Company” pages for your business? Similar to Facebook pages, but I think easier to use, your company page showcases your business, services, products and more to LinkedIn’s 100+ million members. These Company pages are different from your personal profile page. If you haven’t yet created your LinkedIn company page, simply click on Companies at the top of...

Posted by Brian Farrell | Aug 12th, 2010

How to answer questions on Linked In

I’m working on a future post about how to optimize a video on YouTube and posted a question on Linked In Answers. I got half a dozen responses, and from looking through them, I had a few thoughts on how to better “answer” a question. First, I think it’s important to at least look at the profile of the person asking the question, and familiarize yourself with his/her background, knowledge and...

Posted by Brian Farrell | Jul 21st, 2010

Five Things You Didn’t Know About LinkedIn

As readers of this blog will confirm, I’m a huge fan of LinkedIn for selling and consulting. I wanted to share a few additional features many casual users of LinkedIn probably are not aware of: LinkedIn has a store, where you can buy branded merchandise. Up for sale include mugs, shirts, luggage tags and even reusable grocery shopping bags. For me, I’ve got my eye on the lapel pin for in-person...

Posted by Brian Farrell | Mar 15th, 2010

4 Mistakes People Make on LinkedIn

In a recent post, I shared how to maximize your LinkedIn profile. LinkedIn Optimization, or LIO, is key to your networking success. Here are the top mistakes people make when building their network and profile on LinkedIn: Mistake #1 Using no photo or an unprofessional photo. LinkedIn is clearly not Facebook, so spend a few bucks and have professional headshots taken by a real photographer. Make sure the...

Posted by Brian Farrell | Mar 4th, 2010

How to Optimize Your LinkedIn Profile

With more than 60 million members, LinkedIn has become the best resource for developing your professional network. It’s a great place to meet, post and find jobs, answer questions and join groups. Once you’ve created a basic profile, here are some tips to get the most out of LinkedIn. First, and without question, your profile should be 100% complete. School, work, past work and other relevant information...