Posted by David Polykoff | Aug 22nd, 2011

3 Psychological Tips to Boost Your Business Web Site (Part 2 of 3)

The Psychology of Copy Welcome to part two of this three part series on the three most commonly unknown psychological tricks to increasing your conversion and interaction rates on your business web site. In my last post, we discussed the Psychology of Color.  Where you were taught what colors were effective and what ages these people prefer them.  If you haven’t read it, check it out! This next psychological...

Posted by Brian Farrell | Sep 3rd, 2010

How to write winning sales letters

Today’s sales letters aren’t mailed and are rarely handwritten. But, they’re often repurposed as paid search landing pages for lead generation. Writing sales letters is more art than science, but if you follow the five suggestions below, you’ll achieve greater response. Get Their Attention Pretend you’re the client, and tell them what they want to know about your offer, anticipating...

Posted by Brian Farrell | Mar 18th, 2010

AIDA Formula for Sales Copy

AIDA is a marketing acronym and formula describing a sequence of events your sales copy or sales letters should follow for maximum success. The formula is easy to follow and remember: A – Attention. Create a headline or other element to attract and capture the attention of your reader. I – Interest. Get your client involved with the message by focusing on and demonstrating the advantages of using your...

Posted by Brian Farrell | Mar 9th, 2010

Are Fluff Words Ruining Your Sales Copy?

In this quick copywriting tip, you’ll see how removing fluff words makes your copy stronger and more conversational. When dealing with fluff words, like my mom always said, “when in doubt, throw it out.” Get rid of the fluff and you’ll no longer sound pompous and insecure (by using fancy words to look smart). THAT In just about every instance, you can remove the word “that” from...

Posted by Brian Farrell | Jan 26th, 2010

12 Secrets To Better Sales Copy

There are no shortcuts to effective, compelling sales copy. The best copywriters follow these guidelines when writing marketing messages. Stick to this list and improve the response of your sales messages: Use the words “You” and “Your” generously. This makes your copy “talk” to the reader. List features and emphasize the benefits. Every reader is selfish and only thinking how your offer...