Welcome to part two of this three part series on the three most commonly unknown psychological tricks to increasing your conversion and interaction rates on your business web site. In my last post, we discussed the Psychology of Color. Where…
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3 Psychological Tips to Boost Your Business Web Site (Part 2 of 3)
How to write winning sales letters
Today’s sales letters aren’t mailed and are rarely handwritten. But, they’re often repurposed as paid search landing pages for lead generation. Writing sales letters is more art than science, but if you follow the five suggestions below, you’ll achieve greater…
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Tagged with: Copywriting, lead generation, letter, sales, sales copy, sales letter
Posted in Copywriting
Posted in Copywriting
AIDA Formula for Sales Copy
AIDA is a marketing acronym and formula describing a sequence of events your sales copy or sales letters should follow for maximum success. The formula is easy to follow and remember: A – Attention. Create a headline or other element…
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Are Fluff Words Ruining Your Sales Copy?
In this quick copywriting tip, you’ll see how removing fluff words makes your copy stronger and more conversational. When dealing with fluff words, like my mom always said, “when in doubt, throw it out.” Get rid of the fluff and…
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