I was recently pitching to a potential B2B client and the guys said to me that of a few marketing companies they had spoken to, we were the only one that had such a focus online. I’m certainly not some…
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Blog Archives
Social Media & B2B : Where Should We Start?
5 Really Good Reasons NOT to Discount
As a small business with no marketing department, there is an immediate urge to discount when times are tough. This may have short-term advantages but in the end it will be causing you much bigger problems. Can you afford to…
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How to Write a Highly Effective Subject Line
If you’re like most sellers, you don’t pay a lot of attention to the subject lines. They’re an afterthought. No big deal, right? Totally wrong. Your subject line is the most important part of your message. If it’s not a…
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Posted in Articles
Interview with John Cromwell “Crom” Duad
Crom runs Cromworx Designs where he creates professional designs that uniquely express your company’s essence. With over 10 years of experience as a graphic and logo designer, he’s an experienced pro who has proven himself in the field of computer…
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Posted in Articles, Personal Branding
3 Psychological Tips to Boost Your Business Web Site (Part 3 of 3)
In the previous two articles, we discussed both The Psychology of Color and The Psychology of Copy. In this third and final article in this three part series, I will be discussing one of possibly the most influential psychological aspects…
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Posted in Articles, Small Business Websites
