Effectively Influencing Decision Makers

Posted on May 18, 2013 by Brian Farrell — No Comments ↓

On Monday the World’s number 1 leadership thinker, Dr. Marshall Goldsmith, will be presenting a session that will help develop your coaching skills of “How to Effectively Influence Decision Makers”.

The complimentary session is part of the World Business and Executive Coach Summit Pre-Summit series which has been very well received across the globe. It has no cost to attend and has no sales pitches at all.

Peter Drucker wisely noted that, “Our mission in life should be to make a positive difference – not to prove how smart we are or how right we are.”

In this practical and immediately applicable session, Dr. Marshall Goldsmith will begin with an analysis of how we often ignore Peter Drucker’s great advice as we wander through life. He will then share very concrete suggestions on how to improve our odds on successfully influencing decision makers when we do not have direct line authority. He will then share his suggestions on how to deal with people who disagree with us when we do have line authority. Marshall believes that these concepts are among the most useful suggestions that he makes when coaching top executives.

Specifically You Will:

Understand how key ‘time wasters’ limit our ability to make a positive difference in the world
Learn a practical process for effectively influencing decision makers
Learn to ‘make peace’ with what you cannot change
Be better able to deal with disagreement when you are the decision maker

To register you simply need to

Click this link: http://www.wbecs.com/go/wbecs/bf1
Register for the for the pre-summit series
Head over to week 4 of the pre-summit and select the sessions you would like to attend

There are also 5 other world-class sessions next week including sessions from

Brendon Burchard – 7-Figure Online Marketing for Coaches
Karen Kimsey-House and Ann Betz – Coaching, Leadership and the Power of Expectations — What Happens When We See Others as Naturally Creative, Resourceful and Whole?
Michael Bungay Stanier – The Dark Side of Coaching: Why it’s time to embrace your inner Darth Vader
Vishen Lakhiani -The 5 Principles Of Happiness At Work
Joseph O’Connor and Andrea Lages – Coaching Emotions- You Listen To Words – Can You See Emotions?

Posted in Articles

Do you have the skills of the modern marketer? [infographic]

Posted on May 11, 2013 by Brian Farrell — No Comments ↓

With the incredible advances in technology, the modern marketer needs both art and science to win. As the infographic below shows, you’ll needs skills in writing, graphics, and social media as well as hard science skills such as analytics and performance tracking to be successful.

But having the right mix of both art and science are skills in short supply. So if you’re a traditional marketer or ad man, brush up on analytics, budgeting and operational prowess. And those of you who are happier with Excel and CRM’s like salesforce.com, think about picking up copywriting, email marketing and photography techniques.

Regardless of which camp you’re in, you’ll need all of the skills below to be successful in today’s marketing department.

Click for full size

Tagged with: infographic, marketer, Marketing, modern
Posted in Marketing

Multiple Brain Integration Coaching

Posted on May 9, 2013 by Brian Farrell — No Comments ↓

How the Latest Findings in Neuroscience are Changing the Game

Last week saw a great start to the World Business and Executive Coach Summit with some complimentary sessions designed to raise the quality, standards and understanding of coaching across the world.

One of the sessions on Monday titled “Multiple Brain Integration Coaching – How the Latest Findings in Neuroscience are Changing the Game” was a real eye opener and I thought you would appreciate it yourself.

You can find the 30 minute session here: https://vimeo.com/65558348

The session is part of the World Business and Executive Coach complimentary Pre-Summit series and for the rest of May you can enjoy a number of sales pitch free sessions at no cost.

Here is the link to register: http://www.wbecs.com/go/wbecs/bf1

All sessions are truly world class and just some of the Summit presenters include:

John C. Maxwell – One of the world’s top coaches on the concept of leadership.
Dr. Marshall Goldsmith – One of the top thought leaders in the field of management and behavioural change.
Daniel Pink - Bestselling Author on The Changing World of Work
Brendon Burchard – 3 time NY Times best selling author
Frances Hesselbein – Presidential Medal of Freedom Recipient, Founding President of the Drucker Foundation
Pamela McLean – Preeminent Coach and Author of Completely Revised Handbook of Coaching
Michael Port – the author of the Book Yourself Solid System
Verne Harnish – Fortune Magazine’s Top 10 Minds In Small Business
Vishen Lakhiani – Founder/CEO of Mindvalley, Passionate Leader of Global Change
Darren Hardy – The visionary force behind SUCCESS magazine as its Publisher and Founding Editor

If you have any questions relating to the Summit, my good friend Ben Croft who is the Summit’s President will be happy to help and you can contact him directly here: ben@wbecs.com

I hope you enjoy the session!

Tagged with: coaching, wbecs
Posted in News

WBECS 2013 Pre-Summit

Posted on April 26, 2013 by Brian Farrell — No Comments ↓

Last year I had a great experience with the online World Business and Executive Coach Summit (WBECS).

It is happening again and I thought you might like to be made aware of it

WBECS offers an outstanding professional growth opportunity. It brings together the thought leaders of the coaching world to share their knowledge and experience with practicing coaches.

They have a no cost pre-summit, that is like a series of online TED talks and you can gain a complimentary pass to this here: http://www.wbecs.com/go/wbecs/bf1

The presenters this year are diverse and first rate and include (just to name a few):

John C. Maxwell: One of the top coaches on the concept of leadership.
Dr. Marshall Goldsmith: One of the top thought leaders in the field of management and change. He designed 360-degree feedback to help measure change in organisations.
Daniel Pink: Bestselling Author on The Changing World of Work
Brendon Burchard: 3 time NY Times best selling author
Frances Hesselbein: Presidential Medal of Freedom Recipient, Founding President of the Drucker Foundation
Pamela McLean: Preeminent Authority On Coaching, Transformation Learning and Transition
Michael Port: the author of the Book Yourself Solid System
Verne Harnish: Fortune Magazine’s Top 10 Minds In Small Business

The pre-summit is a must attend whether you buy a full ticket or not as the sessions are very high value, don’t cost anything and are completely sales pitch free

You only need to register once and you gain access to all the pre-summit sessions live: http://www.wbecs.com/go/wbecs/bf1

Tagged with: business, coaching, summit, wbecs
Posted in News

How professional service providers can use video to promote their business

Posted on March 12, 2013 by Neil Davidson — 3 Comments ↓

In this article we are going to tell you how video can be used by businesses to promote their services more effectively and to add value to customer experience. We will offer video solutions to three core business goals.

There is a tendency for traditional business services to overlook the benefits of new media, either because they don’t think it is relevant to them or because they are afraid of the technology. In the same way that a website has become an essential business requirement, online video is also becoming a staple item in the marketing diet.

Video is now more accessible than ever – anyone can do it. There are also plenty of reasonably priced production companies out there who can fill any gaps in expertise.

Goal 1: Building trust

Video solutions:

a) Video FAQ’s

Create online videos out of the questions you get asked by your customers most frequently. Choose someone from your team who works well on camera to present these. It is important that they come across as approachable and that they represent what you want them to about your business.

It depends on your business, but video is a great opportunity to give visual explanations. If you have found that a significant proportion of your customers are struggling with one feature of a product in particular, you can use video to offer clear guidance on how to overcome the problem.

See this great example of a set of video FAQ’s from Amaysim.

b) Customer testimonials

Customer testimonial videos showcase the positive experiences of your former customers. Having others advocate your service is far more powerful than you saying it yourself. As said pointed out in the video below, your client is your best salesperson.

These videos don’t have to have extremely high production values. You can record testimonials on a good quality smart phone.

Both video FAQ’s and customer testimonials present you as transparent to your customers, building their trust of you in the process.

Goal 2: Converting customers

Video solution: Web presenters

Screenshot 1 - Web Presenter

Web presenters are an example of innovative technology that will wow your customers and have an impact on how they interact with your website.

A strategically placed web presenter, with a well-written script, will reduce your bounce rate and increase your online conversion rate. Web presenters are an opportunity to succinctly tell your customers what they need to know and where they need to click next.

We have found that it is possible to consistently improve the number of leads that a website receives through the use of a Web presenter. However – performance is dependent on choosing the right presenter for your business; one who is credible for you and your customers. Trust will be key for professional service providers so choose a web presenter that portrays a solid trustworthy image rather than a fun and jovial one.

MWP supported Virgin Holidays to do just this. They increased their sales of Upper Class seats by 30% with a web presenter on a single page of their website. See this web presenter video in action here.

You can also see My Web Presenters for a live demonstration of a web presenter on your own website.

Goal 3: Generating awareness of your brand

Video solution: Branded online video

Online video is a great way to raise awareness of your brand online. In order for this to be successful, you need to publish videos that people actually want to watch.

Identify a gap. Think of an area where your customers seek the most advice. Create a branded video that offers information and guidance on this particular topic.

Distribute your video online via your YouTube channel and through your social media networks (e.g. Facebook and Twitter). You should then maximise the potential of the video to be found online by following a few simple SEO tips:

1) Include keywords in the title of your video (say exactly what it is, don’t try to be clever!) e.g. ‘How to legally change your name’.
2) Write a thorough description for your video on YouTube. Include a link to your own website.
3) Write closed captions subtitles for your video. Search engines can read this text but they can’t read the audio or images in a video.

For more detailed information about video SEO, see MWP.

Posted in Articles, Video Marketing