Author Archives: Matt Cannon

Matt Cannon

About Matt Cannon

Matt Cannon is Director of Web Services at Straight North, an Internet marketing firm in Chicago that provides SEO, PPC and web design services. Cannon manages all web development activities to make sure that each project is applying current development standards and techniques.

How To Track And Validate Website Sales Leads By Marketing Channel

Trust is essential in business, and that includes trusting your lead generation website to tell you everything it can about your customers. Unfortunately, a large number of Internet marketers don’t get the full story from their websites because they ignore the critical step of validating and tracking their sales leads.

We here at Straight North have discovered that nearly half of all website conversions are not sales leads, so it’s crucial that marketers drill deeper into their data. Unless you validate and track your lead generation website’s conversions, you won’t be able to trust what it tells you. This guide explains how you can regain trust in your website.