3 Psychological Tips to Boost Your Business Web Site (Part 3 of 3)

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The Psychology of Graphics

In the previous two articles, we discussed both The Psychology of Color and The Psychology of Copy. In this third and final article in this three part series, I will be discussing one of possibly the most influential psychological aspects to a web site.  That if done effectively, will create an outstanding increase in your web site conversion rate.

Let’s get into it, shall we?

The Psychology of Graphics

“Ads with 10 or more visuals are 55 percent more likely to be noted than ads with few or no visuals.” – Drew Whitman. Graphics draw in the viewer. They engage, draw emotion, and educate them.  Without graphics, your site is like reading a nutrition label.  It’s informative, but doesn’t hold my attention.

But what are the best types of graphics to use on your site?  Do some graphics work just as well as others?

In my experience, there are a few categories of photos that when used, draw a huge response.

  • Women
  • Food
  • Celebrities
  • Groups of adults

The reasoning behind this can be connected to the psychology of the human mind.  Women are seen as more trustworthy, kind, and visually appealing than men are.  Food is a factor in human survival. People love to admire the lives they aspire to be in. And everybody has the desire to be accepted within a group or organization.

Here are a few other psychological graphic tips.

  • Having a person in a white doctor’s coat draws immediate credibility.  Whether the person is an actual doctor or not.
  • A women facing directly at you smiling is the most trustworthy image to have on your site.
  • Placing a photo of your product on the main screen increases conversion by 13%.

There are a million different tricks to boosting your business web site.  These are just a few examples.  Most will come with trial and error.  These, on the other hand, have been proven time and time again and can be implemented today!

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About David Polykoff

A Junior at Kutztown University in Pennsylvania, David is studying Marketing and Advertising. He is the incoming president of the American Advertising Federation and a VP of Fundraising for the American Marketing Association. His passion for marketing is fueled from his ingenuity and his success is driven from his audaciousness. Though young in the corporate world, David's desire for new experiences and enthusiasm is viewed as a unique asset, and has given him an edge.