I’ve had the pleasure of meeting Guy Kawasaki in person at an Entrepreneur magazine event a few years ago. He captivated and kept hundreds of people glued to their seats, furiously typing notes on their iPads. He just delivers great information, in every medium. Most so with his books — each containing information not found elsewhere. APE just adds to the long list.
If you’ve ever thought about writing a book, get APE. It’s exactly what you need. The three sections Author, Publisher and Entrepreneur are self-explanatory and logically lay out what’s needed to write, self-publish and promote your book.
I liked the section on social media the most. You can’t make it without a network, and APE cover’s Guy’s experience with social. Other helpful topics:
- Book editing options
- Book covers
- Distribution options
- Converting your manuscript for ebooks
Don’t forget to take the SPIT, or self-publishing intelligence test: http://electricpulp.com/guykawasaki/ape/
Highly recommended, and better than a head-start — APE is a complete roadmap.
Brian Farrell is a sales leader & sales performance consultant, helping sales professionals, managers and business leaders use social selling and personal branding to find new clients and win more business. He's the Managing Consultant at FIND the CLIENT.
