Posted by Brian Farrell | Sep 28th, 2010

Face to Face Networking Ideas

In today’s connected, social society, we focus heavily on our digital networking. But often, it’s traditional, face to face networking where business gets done. Here are a few ideas to help make your introductions and meetings powerful: Check your arrogance at the door. It’s OK to be upbeat, positive and confident, but there’s no need to gloat. If you’re business is doing well, say so,...

Posted by Brian Farrell | Sep 16th, 2010

How do you optimize a YouTube video?

Online video is today’s fastest growing media, and from what I’ve read, we spend more time watching video clips online than we do checking email. Below are tips and ideas I’ve gathered from articles, websites and my LinkedIn network on how to optimize a website video. Since there is common consensus that YouTube’s search algorithm includes the use of title, description, tags, number of views...

Posted by Brian Farrell | Sep 9th, 2010

What’s missing from your personal branding statement?

Your personal branding statement, formerly known as your “elevator speech,” is often the only chance you have of making an impact on someone. The format is similar — you state what you do, what your service means to them and finish within a few seconds. For example, “I help clients wade through complex, legal contracts with ease” might work for a real estate attorney. Here’s the...

Posted by Brian Farrell | Sep 3rd, 2010

How to write winning sales letters

Today’s sales letters aren’t mailed and are rarely handwritten. But, they’re often repurposed as paid search landing pages for lead generation. Writing sales letters is more art than science, but if you follow the five suggestions below, you’ll achieve greater response. Get Their Attention Pretend you’re the client, and tell them what they want to know about your offer, anticipating...