Google’s Keyword Tool Vs. Wordtracker

When you can get keywords for free from Google, why would you pay for a subscription to Wordtracker’s premium Keywords tool (even if it is only 90 cents a day)?

It’s a reasonable question. Let’s face it, no one wants to pay for something they can get at no cost. But there’s a reason why so many people continue to renew their subscription to Wordtracker’s Keywords tool, year after year: it gives them a serious edge in finding and exploiting the keywords that will make them money.

While free keywords tools like Google’s certainly have their place in the world of online marketing, they won’t give you the insights you need to generate more traffic, outperform your competitors, and multiply your profits.

Simply put, Wordtracker gives you more of what you need to be found online. For these and thousands of other results-minded marketers around the globe, Wordtracker is an invaluable resource in the quest for coveted search engine rankings.

Here Are Five Great Reasons Why Wordtracker Blows Google’s Free Tool Away

Wordtracker Advantage #1: It’s All About the Long Tail

No, we’re not talking about the primates at your local zoo. By “long tail”, we’re referring to the typically longer keyword phrases that are very specific to what your website is selling and what people are looking for. These phrases differ from the more basic, primary keywords that are heavily searched (cleverly called the “head”).

For example:

The long tail of keyword research is absolutely fundamental to your online success. Because they have less competition from other websites, long tail keywords give you a much better chance of ranking highly in the search engines – and that means more visibility for your website.

And here’s even better news: the people who search online using long tail keywords are far more likely to become buyers! These specific keywords trigger significantly higher conversions than general terms and phrases.

Something else that may surprise you: The long tail of a keyword represents a far greater number of searches than the head. In a 2008 report, Bill Tancer, general manager of global research at Hitwise, revealed that for any given topic, the top 100 keywords account for just 5.7% of all website traffic – while long tail keywords account for the remaining 94.3%!

Left: An illustration of the huge number of low competition, high conversion alternatives that can be found in the long tail of primary keywords. If you’re not targeting long-tail keywords you’re missing out on potential traffic.

So what does the long tail mean for you? Target a large number of long tail terms, and you can generate lots of highly targeted traffic. Since there are so many potential long tail combinations that searchers may use to find what you offer, you’ll likely need to create more pages on your website. Luckily for you, Google – the world’s most popular search engine – loves sites with plenty of pages, and tends to reward them with higher rankings!

How Wordtracker delivers a long tail advantage: For every search, Wordtracker gives you 1,000 keywords – so you can dig much deeper into the long tail of a primary phrase. And for every keyword you rank for, you’ll get more customers, more sales and more revenue for your business.

Why Google falls short: Google only gives you 200 keywords for every search, dramatically limiting your ability to find valuable long tail terms and phrases.

To get the most from any audience niche, you have to target the keywords in the long tail – not just the popular few. Wordtracker gives you more long tail keywords than any other keywords tool available today.

Click here to get 12 months of Wordtracker for only $329 – plus FREE bonuses!

Wordtracker Advantage #2: Be Privy to Rare and Valuable Competitive Data

Keywords with a high search volume and a low level of competition can bring you a quick (and substantial) return on your investment. But without an accurate measure of competition for a particular phrase or term, you simply don’t get the full picture.

How Wordtracker delivers: Wordtracker has two metrics which let you uncover worthy keywords that are both popular and have a low level of competition:

• In Anchor And Title (IAAT): Instantly measures the level of serious competition for any of the 200 million keywords in Wordtracker’s database. Find out exactly how many competitive web pages you must beat to get search engine traffic.
• KEI (Keyword Effectiveness Index): Is a keyword really worth targeting? Use KEI to hone in on keywords with high traffic and low competition. But unlike the older version of the metric, the “new” KEI considers only real competition — defined as web pages with at least one inbound link containing that keyword in its anchor text.

Wordtracker can calculate these figures accurately because they’ve indexed over one trillion URLs. No other keyword research tool gives you access to such a vast database.

Why Google Falls Short: Google’s free tool gives you the number of searches for a particular phrase or term (i.e. its popularity), but gives you no idea of how much competition you face. Frankly, it’s not in Google’s interest to warn you about the competition, because they want you to buy ad space.

Wordtracker shares keyword competition data liberally with its premium subscribers, enabling you to cherry-pick the most promising keywords for your online marketing campaigns.

Wordtracker Advantage #3: Target More Moneymaking Keywords with “Related Keywords” Function

When you use the Wordtracker tool to dig deep into the long tail of a keyword, you get the most popular phrases that contain the seed keyword. In other words, a search on the term “organic” would include results such as organic food, organic gardening, organic farming, and so on.

But related keywords are different – they don’t always include the original seed keyword. For example, a related keyword search for “organic” will return keywords such as sustainable agriculture and growers. All great ideas for generating domain names, new product ideas, and captivating website content.

Above: The top 10 searches on the term “organic” using Wordtracker’s related keywords function

How Wordtracker delivers: The Wordtracker Keywords tool offers you more related keywords than any other tool – up to 300 per search, as a matter of fact. This enables you to squeeze the most value out of every single term or phrase.

Why Google falls short: Google’s free tool gives you just 50 related keywords, leaving you with far fewer opportunities to discover fruitful new markets and attract more paying customers.

Wordtracker Advantage #5: Get the Benefit of World Class Support

Online success can’t be achieved in a vacuum. When you’re navigating the often complex world of search marketing, it helps to have a reliable network of expert resources right at your fingertips.

How Wordtracker delivers: Subscribe to the Wordtracker Keywords tool and you’ll get the best service and support available, including:

• Live chat or a call with a member of their knowledgeable support team. They’re happy to give you one-to-one guidance on your keyword strategy
• Free online training videos
• A wealth of how-to articles and advice in our free Wordtracker Academy

Why Google falls short: Google’s online Help Center is geared primarily toward people who already have AdWords accounts (in other words, they’re already putting money in Google’s pocket). Those who aren’t AdWords users must search cumbersome Q and A databases for the answers they’re looking for. Who has the time – or the patience – for that?

Wordtracker’s business is to help your business succeed. That’s why they provide live support as well as ample access to information that helps you get the most out of your keyword research.

Click here to get a year of Wordtracker for 90 cents a day – plus FREE bonuses!

Wordtracker Advantage #6: Get More Done in Less Time

Let’s face it – in today’s ultra-competitive business world, productivity reins supreme. You need to make the best use of your time, each and every day.

How Wordtracker delivers: With Wordtracker’s intuitive, easy-to-use interface, you can generate thousands of powerful keywords in a matter of just minutes. That means getting your keyword research done faster – and putting the results to work sooner.

What’s more, Wordtracker enables you to build structured projects and lists quickly, saving you hours of tedious work. Every keyword list can be used to create a category on your website, and each individual keyword within a list can be used to generate compelling ideas for web content, articles and blogs.

The Wordtracker Keywords tool also enables you to map your keyword lists directly to your website, so you can be sure that you’re targeting the long tail effectively.

With a premium subscription to Wordtracker, you can create and save valuable projects and lists and access them from any computer with an internet connection – anywhere in the world, day or night. Even better, you can store an unlimited number of projects – ideal for a business running several campaigns or an agency serving multiple clients.

Why Google falls short: While Google allows you to save your keywords, it doesn’t give you the enhanced management tools that Wordtracker provides – nor does it allow you to generate so many keywords in such little time. In fact, if you’re using Google’s free keywords tool, finding 10,000 highly targeted keywords just might take you all day! Chances are that’s more time than you have to spare.

Wordtracker gives you enhanced tools to make your keyword research faster, easier and more effective. That means you can drive your website’s performance without sacrificing a substantial amount of your valuable time.

Harness the Power of Effective Keyword Research – for Less Than $1 Per Day!

Effective keyword research is at the core of internet marketing – and can mean the difference between your success and failure. Whether you’re a web professional who wants to exceed client expectations – or a small business owner who wants to drive performance – Wordtracker helps you stay profitable by keeping you connected with what your customers want and need.

The cost of a Wordtracker subscription is just $329 a year – that’s less than 90 cents per day. When you consider that a single keyword can generate thousands of new customers, you can see how Wordtracker is a smart investment that quickly – and exponentially – pays for itself!

Here’s what you get when you subscribe:

Bonus #1: Keyword Basics Ebook (Value – $29)

One of the most frequently asked questions from website owners today is, “Why can’t my site be found on Google?” They know it’s important to appear prominently in search engine results – but they don’t know why it’s not happening for them.

Written by Wordtracker’s chief marketing officer, Ken McGaffin, the  ”Keyword Basics” ebook tells you how to use keyword research to propel your website to the top of search engine listings. This new edition of the book contains all the latest techniques. You’ll learn:

• How search engines work
• A simple method for choosing your best keywords
• A simple way to expand your lists of moneymaking keywords
• How to use keywords to create mouth-watering web content that keeps visitors coming back for more

Downloadable immediately, this easy-to-follow guide gives you smart, practical insights from a recognized SEO guru – so you can turn your site into a profit-pulling, high ranking machine in no time!

Bonus #2: “Profit from Keywords” Video Series (Value – $39)

For the first seven days of your annual Wordtracker subscription, they’ll send you a video a day, each designed to help you get the most from the premium Keywords tool. These videos cover everything from starting your keyword research to optimizing your Google AdWords campaigns. The series includes:

• Video 1: Search engine success starts with keywords. Learn how to optimize your website with keywords to achieve greater search engine rankings.
• Video 2. Assess your market with keyword research. Discover how to use keyword research to analyze your market and identify potentially profitable niches.
• Video 3. How to build an effective keyword strategy. Find out how to organize your chosen target keywords into lists that match your site’s structure.
• Video 4. How to optimize your web content. Learn how to effectively use your target keywords in page title tags, headlines, subheadings and body text.
• Video 5. Pay-per-click (PPC) for testing and profit. Discover how to create a lucrative PPC campaign using the Wordtracker Keywords tool.
• Video 6. How to use keywords in linking text. Find out how to maximize traffic by creating keyword rich links on your own website as well as in other sites’ links to yours.
• Video 7. Expand into new markets and beat your competition. Learn how to use Wordtracker to continually refine your online marketing campaigns and improve your results over time.

Click here to get 12 months of Wordtracker for only $329.

Exclusive Extra Bonus (Value – $49)!

To help you get the most from Wordtracker’s Keywords tool, they’re  laying on an exclusive 45-minute webinar. You’ll be taken through the basics of solid, business-based keyword research, including:

• How to use the Keywords tool to plan your website structure
• How to avoid the most common keyword research mistakes
• How to search wide and deep to find missing keyword opportunities
• How to understand what your customers really want from you

And that’s not all: You’ll also learn how to manage your research projects effectively, export keywords for use in your AdWords campaigns, and gain insights into their exclusive keyword metrics! Only Wordtracker subscribers can attend the webinar.

Risk Nothing / 100% Money Back Guarantee

Between the benefits and the bonuses we’ve just outlined, subscribing to Wordtracker today is a no-brainer. But they’re going to up the ante even further by throwing in a rock solid satisfaction guarantee.

You have absolutely nothing to lose when you sign up for an annual Wordtracker subscription. If in 30 days you don’t feel that their premium tool has brought you real value, they’ll give you every penny back that you paid – no questions asked. That’s how confident they are that Wordtracker is the most powerful, effective, rank-boosting keyword research tool on the market today.

With Wordtracker, you’ll:

• Drive more qualified traffic to your website
• Create engaging web content that converts more browsers into buyers
• Come up with innovative ideas for new products and services
• Discover and pursue exciting new market niches
• Get a serious leg up on your competition
• Do it all more quickly and effectively than the free Google tool allows

Click here to get a year of Wordtracker for 90 cents a day – plus FREE bonuses!

Disclosure: Brian Farrell is an affiliate of Wordtracker, and this post contains tracking links.

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