Posted by Brian Farrell | Aug 27th, 2010

Are you wasting space?

Think about the last time a friend, colleague or client gave you a business card. You probably looked at it, turned it over, and filed it away. I’d venture to guess in nearly all cases, the back of the business card was blank. But smart business owners, lawyers and other service professionals are using the backs of their cards to convey key marketing messages. What to print differs by profession, but here are...

Posted by Brian Farrell | Aug 24th, 2010

Website Video Tips for Lawyers

No law firm can expect a user to visit YouTube and search for lawyer videos, but there are many reasons why a website video is near critical for your online client development efforts. In an earlier post about marketing during a recession, I suggested recording short, informative movies and clips about your business. I’ll add to that by recommending you be genuine, passionate and energetic in front of the...

Posted by Brian Farrell | Aug 19th, 2010

Google’s Keyword Tool Vs. Wordtracker

When you can get keywords for free from Google, why would you pay for a subscription to Wordtracker’s premium Keywords tool (even if it is only 90 cents a day)? It’s a reasonable question. Let’s face it, no one wants to pay for something they can get at no cost. But there’s a reason why so many people continue to renew their subscription to Wordtracker’s Keywords tool, year...

Posted by Brian Farrell | Aug 17th, 2010

What’s better than a client referral?

Professional service providers win when their efforts provide immense value, and thrive when their clients refer other like-minded people who have similar needs. So what could be better than a client referral? A client testimonial! An Econsultancy article from July 2009 refers to a Nielsen survey showing that 90% of consumers trust recommendations from people they know and 70% trust opinions of unknown users. The...

Posted by Brian Farrell | Aug 12th, 2010

How to answer questions on Linked In

I’m working on a future post about how to optimize a video on YouTube and posted a question on Linked In Answers. I got half a dozen responses, and from looking through them, I had a few thoughts on how to better “answer” a question. First, I think it’s important to at least look at the profile of the person asking the question, and familiarize yourself with his/her background, knowledge and...