Monthly Archives: August 2010

Are you wasting space?

Think about the last time a friend, colleague or client gave you a business card. You probably looked at it, turned it over, and filed it away. I’d venture to guess in nearly all cases, the back of the business

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Posted in Marketing, Sales Skills

Website Video Tips for Lawyers

No law firm can expect a user to visit YouTube and search for lawyer videos, but there are many reasons why a website video is near critical for your online client development efforts. In an earlier post about marketing during

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Posted in Client Development

Google’s Keyword Tool Vs. Wordtracker

When you can get keywords for free from Google, why would you pay for a subscription to Wordtracker’s premium Keywords tool (even if it is only 90 cents a day)? It’s a reasonable question. Let’s face it, no one wants

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Posted in Paid Marketing

What’s better than a client referral?

Professional service providers win when their efforts provide immense value, and thrive when their clients refer other like-minded people who have similar needs. So what could be better than a client referral? A client testimonial! An Econsultancy article from July

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Posted in Client Development, Sales Skills

How to answer questions on Linked In

I’m working on a future post about how to optimize a video on YouTube and posted a question on Linked In Answers. I got half a dozen responses, and from looking through them, I had a few thoughts on how

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Posted in Linked In
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