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What’s your service like, after the sale?

Do your clients cringe at the thought of calling in to your service number? Sunday night, as I was pulling down our window shade, the right side string broke, and the weight of the unsupported slats brought the entire blind down. Fearing the worst, I called Levolor first thing Monday morning to inquire about repair costs. Fully prepared to go into battle with what I thought would be an overseas customer service...

Five Things You Didn’t Know About LinkedIn

As readers of this blog will confirm, I’m a huge fan of LinkedIn for selling and consulting. I wanted to share a few additional features many casual users of LinkedIn probably are not aware of: LinkedIn has a store, where you can buy branded merchandise. Up for sale include mugs, shirts, luggage tags and even reusable grocery shopping bags. For me, I’ve got my eye on the lapel pin for in-person...

How to write a good meta description tag

The meta description is a special tag placed within the source code of your webpages. It’s used by search engines and directories to help understand what your page is about. Sometimes, they’re also used as your “snippet” on the search engine results page. The tag, placed between the <head> and </head> section, looks like this: <meta name=”description” content=”your...

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