One of the best ways to keep clients is to prove your dedication to them. So talk to your clients – frequently. Ask questions about your services, what you’ve done (and what you haven’t).
But if you really want to know what’s on their minds, survey them.
When writing your survey questions, keep them brief. I’m sure a study has been done somewhere proving a drop in response for each additional question on a survey, so limit to a half-dozen or so. Be clear, concise and always thank your clients in advance for their participation.
With today’s technology, it won’t cost a fortune to gather valuable business intelligence. Here are a few tools for surveying clients:
- Survey Monkey
- Zoomerang
- Cvent
- Poll Daddy – especially easy to integrate into your Twitter account (you are on Twitter, right?)
The most important thing when surveying? Not what you ask, but how you apply the answers to your business.
Photo credit by kikashi.
Brian Farrell coaches sales professionals to move from the sales pitch to social selling. His clients earn new referrals, attract better prospects and win more business. Get free updates on social selling @ findtheclient.com.
