Posted by Brian Farrell | Jun 28th, 2010

Have you hit a client development plateau?

Watching what your competition does for client development is a basic principle for your marketing activities. It’s usually OK to borrow, copy and steal their ideas. For example, if your competition is another law firm, and they’re listed on Lawyers.com, then you better be there too. If they have a professional looking website, nice office, thoughtful logo or other impressionable, you should have the...

Posted by Brian Farrell | Jun 24th, 2010

Pay-Per-Click vs. Search Engine Optimization

There are few websites online today that don’t crave more attention from search engines, more views and purchases from customers, and more inbound links from other sites. However, getting to the point of online rock stardom takes more than simply wishing your way to the top. It often takes a ton of work optimizing pages, a few dollars spent on advertising, and an ounce of good luck to seal the deal. Two very...

Posted by Brian Farrell | Jun 18th, 2010

Idea: Using Social for Local?

I was in Knoxville this week for a presentation to the local Association of Legal Administrators. I couldn’t help to think I’d see Bill Dance, TV fishing personality, walking around the University of Tennessee campus (just a few blocks away) with his signature hat. No such luck. During the presentation, a number of questions arose about pay-per-click, how websites are optimized and what works best for...

Posted by Brian Farrell | Jun 15th, 2010

What are your clients thinking?

One of the best ways to keep clients is to prove your dedication to them. So talk to your clients – frequently. Ask questions about your services, what you’ve done (and what you haven’t). But if you really want to know what’s on their minds, survey them. When writing your survey questions, keep them brief. I’m sure a study has been done somewhere proving a drop in response for each...

Posted by Brian Farrell | Jun 6th, 2010

What is it you’re really selling?

It’s been said that in business, sales are King, but marketing is Queen, and she runs the show. Marketing is the engine behind your business, but also its weakest link. Before defining your niche, it’s helpful to create and implement a high level marketing plan containing the following: The purpose of the plan (what you want out of it — more sales, more website visitors, more email leads,...