Watching what your competition does for client development is a basic principle for your marketing activities. It’s usually OK to borrow, copy and steal their ideas. For example, if your competition is another law firm, and they’re listed on Lawyers.com,…
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Monthly Archives: June 2010
Have you hit a client development plateau?
Pay-Per-Click vs. Search Engine Optimization
There are few websites online today that don’t crave more attention from search engines, more views and purchases from customers, and more inbound links from other sites. However, getting to the point of online rock stardom takes more than simply…
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Tagged with: article, client, development, Marketing, Organic Marketing (SEO), ppc, strategy
Posted in Articles, Organic Marketing (SEO), Paid Marketing
Posted in Articles, Organic Marketing (SEO), Paid Marketing
Idea: Using Social for Local?
I was in Knoxville this week for a presentation to the local Association of Legal Administrators. I couldn’t help to think I’d see Bill Dance, TV fishing personality, walking around the University of Tennessee campus (just a few blocks away)…
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Tagged with: administrators, ala, association, knoxville, legal, local, Marketing, seminar, social, tennessee
Posted in Local Marketing, Social Marketing, Speaking, Seminars and Events
Posted in Local Marketing, Social Marketing, Speaking, Seminars and Events
What are your clients thinking?
One of the best ways to keep clients is to prove your dedication to them. So talk to your clients – frequently. Ask questions about your services, what you’ve done (and what you haven’t). But if you really want to…
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What is it you’re really selling?
It’s been said that in business, sales are King, but marketing is Queen, and she runs the show. Marketing is the engine behind your business, but also its weakest link. Before defining your niche, it’s helpful to create and implement…
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