Posted by Brian Farrell | May 17th, 2010

Do You Welcome Clients to Your Office?

On Saturday, I went to the Yankee game with my good friend Joe and our sons. I know most out there may think NY’ers (and particularly people from The Bronx) are rude, but I want to share how we were welcomed into the new Yankee Stadium. When going through the turnstiles, and checking our tickets, the man scanning the bar codes said “Welcome to Yankee Stadium”. As we walked up four flights of...

Posted by Brian Farrell | May 12th, 2010

Are Ranking Reports Useful?

Late last month, I had an opportunity to present a client development seminar (2nd year in a row!) for the Memphis Bar Association’s annual Bench Bar Conference at the Sandestin Hotel. If you’ve never been to the northwest Florida gulf coast, you’re missing out on the whitest, brightest sandy beaches you’ll ever see. The lunchtime presentation had light attendance, but the small group made up...

Posted by Brian Farrell | May 10th, 2010

How To Optimize Your Profile on Lawyers.com

Lawyers.com and other legal directories have the potential to bring a tremendous amount of traffic and leads to your law firm. Your listing on them implies credibility for your firm, and each major directory targets web searchers very early in their research process. Lawyers.com features search capabilities by both need and geography, so benefit from their built-in traffic by optimizing your profile. Follow the...