With each passing day, PPC engines grow more complex and feature rich. But even with these new enhancements, potential clients still believe that PPC doesn’t work. When I ask a few questions about their experience, these common pitfalls are often…
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Monthly Archives: March 2010
Popular Pay-Per-Click (PPC) Pitfalls
Social Marketing for Lawyers: Do’s and Don’ts
It’s hard to ignore the presence and power of social marketing for business. And you don’t have to look far to see reports of sites like Facebook, YouTube and Twitter registering usage of billions of minutes per day. Even a…
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Simple Ways to Provide Great Client Service
Providing good service is often the fastest, least expensive way to make more revenues for your firm. Start by satisfying your clients before they even walk in the door, such as returning phone calls quickly, and really listening to their…
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Tagged with: client relations, customer service, ideas, service
Posted in Articles, Client Development
Posted in Articles, Client Development
AIDA Formula for Sales Copy
AIDA is a marketing acronym and formula describing a sequence of events your sales copy or sales letters should follow for maximum success. The formula is easy to follow and remember: A – Attention. Create a headline or other element…
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4 Mistakes People Make on LinkedIn
In a recent post, I shared how to maximize your LinkedIn profile. LinkedIn Optimization, or LIO, is key to your networking success. Here are the top mistakes people make when building their network and profile on LinkedIn: Mistake #1 Using…
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