Posted by Brian Farrell | Mar 31st, 2010

Popular Pay-Per-Click (PPC) Pitfalls

With each passing day, PPC engines grow more complex and feature rich. But even with these new enhancements, potential clients still believe that PPC doesn’t work. When I ask a few questions about their experience, these common pitfalls are often the reason between success and failure. Here’s a short checklist of mistakes business owners (and some agencies!) make, and how to avoid them: Bidding on...

Posted by Brian Farrell | Mar 29th, 2010

Social Marketing for Lawyers: Do’s and Don’ts

It’s hard to ignore the presence and power of social marketing for business. And you don’t have to look far to see reports of sites like Facebook, YouTube and Twitter registering usage of billions of minutes per day. Even a large percentage of lawyers use these sites as well. A 2009 Martindale-Hubbell “Networks for Counsel Survey” had 89% of attorneys between the ages of 25-35 and 66% of...

Posted by Brian Farrell | Mar 23rd, 2010

Simple Ways to Provide Great Client Service

Providing good service is often the fastest, least expensive way to make more revenues for your firm. Start by satisfying your clients before they even walk in the door, such as returning phone calls quickly, and really listening to their concerns. Often, lawyers are so busy they may miss huge opportunities (and referrals) without even knowing about them by not returning calls. Another way to provide good service is...

Posted by Brian Farrell | Mar 18th, 2010

AIDA Formula for Sales Copy

AIDA is a marketing acronym and formula describing a sequence of events your sales copy or sales letters should follow for maximum success. The formula is easy to follow and remember: A – Attention. Create a headline or other element to attract and capture the attention of your reader. I – Interest. Get your client involved with the message by focusing on and demonstrating the advantages of using your...

Posted by Brian Farrell | Mar 15th, 2010

4 Mistakes People Make on LinkedIn

In a recent post, I shared how to maximize your LinkedIn profile. LinkedIn Optimization, or LIO, is key to your networking success. Here are the top mistakes people make when building their network and profile on LinkedIn: Mistake #1 Using no photo or an unprofessional photo. LinkedIn is clearly not Facebook, so spend a few bucks and have professional headshots taken by a real photographer. Make sure the...