After presenting an inbound marketing seminar over lunch in Oklahoma City, I flew in to San Antonio and hosted a networking event at The Palm. If you’ve never eaten at the Palm, you are truly missing out on one of the best steakhouses in America. In fact, the original Palm is the oldest restaurant in New York City that is still in the same family and at the same location.
When I host evening networking events, I like to lighten the atmosphere. Instead of speaking for 30-40 minutes and then fielding questions, we ran a little contest. Since everyone attending received a raffle ticket for our door prizes (Amazon & Palm gift cards, and an iPod Touch), I thought it would be fun if I handed out extra tickets for good questions. This worked very well, and yielded more than a dozen on inbound marketing. “Do directories work?” came up repeatedly. I’m not sure if they were planted by our local field sales team or not — but I mentioned how critical it is for lawyers and attorneys to be listed on a directory like Lawyers.com, where they instantly benefit. I also talked about directories in general, and how they validate your credentials (to a degree), yield leads very quickly, and how they capture searchers early on in their hunt for a solution.
We were joined by more than a dozen attorneys, including:
- Miki and Joe, from the Gilbreath Law Firm
- Laura Cavaretta from Plunkett & Gibson, Inc.
- James Wheat, a criminal attorney
- John Mead, a divorce attorney in Bexar County
- Bill Baskette, an Attorney (and former Judge) near the Bexar County Courthouse
- Lea Ream, Leslie Luttrell and Steve Pena of Davidson & Troilo, a law firm representing municipalities, utilities and financial institutions throughout San Antonio and Austin.
Photo credit by coopgreg.
Brian Farrell coaches sales professionals to move from the sales pitch to social selling. His clients earn new referrals, attract better prospects and win more business. Get free updates on social selling @ findtheclient.com.
