On Mobile Marketing, an Innovator’s Club Event

Wednesday night, a group of more than two dozen innovator’s heard an engaging, lively presentation on mobile marketing.

Chuck Sacco, Sr. VP of Sales for Movitas, spoke for more than an hour on mobile marketing. First, he set the stage for mobile, as modern cell phones accommodate all major forms of media (think print, recordings, movies, radio, Internet and of course, voice). Chuck then focused on how important it is for business marketers to specifically target campaigns for mobile devices. Chuck also touched on the regulatory challenges and privacy concerns mobile marketing poses for business owners, since our cell phones are personal, always with us and always on.

Clearly, cell phones are not just for making voice calls anymore. And, as bandwidth improves and the promise of faster networks (4G anyone?) becomes reality, mobile devices could unseat the PC as our most important tool to communicate, interact and engage with friends, family, social colleagues and businesses.

Hosts Todd Cohen and Manny Rechani once again delivered a great speaker, a timely topic and a fun networking opportunity. The next Innovator’s Club event is in March, titled “The Eye of the CIO.” The roundtable format promises to give club members the opportunity to hear from a panel of locally based CIO’s, and their view on hiring and the IT market.

Photo credit by mihow.

One Response to “On Mobile Marketing, an Innovator’s Club Event”

1. Manny Rechani says:

   February 27, 2010 at 2:17 am

   Hey Thanks for writing this Brain. I posted one up yesterday as well.

   http://www.theinnovatorsclub.com/news/