Posted by Brian Farrell | Feb 26th, 2010

On Mobile Marketing, an Innovator’s Club Event

Wednesday night, a group of more than two dozen innovator’s heard an engaging, lively presentation on mobile marketing. Chuck Sacco, Sr. VP of Sales for Movitas, spoke for more than an hour on mobile marketing. First, he set the stage for mobile, as modern cell phones accommodate all major forms of media (think print, recordings, movies, radio, Internet and of course, voice). Chuck then focused on how...

Posted by Brian Farrell | Feb 24th, 2010

To Blog, Or Not To Blog

The phrase “to be, or not to be” is one of the most famous quotations in literature, and comes from William Shakespeare’s Hamlet (c. 1600), act three, scene one. In today’s market, the question I hear most when giving inbound marketing seminars is “should I blog?”. In my opinion, professional services firms that fail to capitalize on modern social marketing, like blogging, may...

Posted by Brian Farrell | Feb 15th, 2010

What Lawyers Really Want From Consultants

At our recent sales meeting in Orlando, a panel of four attorneys described the various reasons why they chose us over other vendors. Although they all had answers specific to their unique situation, common themes surfaced. Most mentioned listening skills, such as “the consultant really listened to me.” Several acknowledged their consultant as offering custom solutions to specific business objectives....

Posted by Brian Farrell | Feb 8th, 2010

My Two-Month Plan for Better Social Marketing

Dale Carnegie once said “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” So I’m taking this quote as a challenge to myself to become more social, and more interested in, those of you following me on Twitter, reading this blog or visiting me on Facebook. This goes beyond just...

Posted by Brian Farrell | Feb 3rd, 2010

San Antonio Networking Event

After presenting an inbound marketing seminar over lunch in Oklahoma City, I flew in to San Antonio and hosted a networking event at The Palm. If you’ve never eaten at the Palm, you are truly missing out on one of the best steakhouses in America. In fact, the original Palm is the oldest restaurant in New York City that is still in the same family and at the same location. When I host evening networking events,...