Posted by Brian Farrell | Jan 4th, 2010

Down with the Masses

Most business owners view America as a 309+ million person mass market. But if we’ve learned anything from the recent economic mess we’re in, there are no mass answers. Whether you’re talking about gender, income or even regions, just remember everyone in those groups is an individual. So stop looking for mass solutions with your marketing. Don’t be afraid to focus on small markets,...

Posted by Brian Farrell | Jan 1st, 2010

Three Free Ways to Grow Your Business in 2010

Here are three areas to focus on or add to your January marketing plans. Each of these will generate new leads for your law firm or other professional services practice. The best part? All of these are free, requiring only time and talent. Local Listings The practice of law, or any other service, is typically a combination of a problem + a location (e.g. “divorce lawyer in Dallas”), so claim your listing...