Posted by Brian Farrell | Jan 31st, 2010

Questions to Ask Before Buying SEO Services

Securing the right search marketing agency for your law firm or other professional practice is challenging. Here are questions you should ask not only of yourself, but to potential search engine optimization (“seo”) consultants, before you sign on the dotted line. Questions You Should Answer First What are my goals? Better positioning on search engines is an “ok” goal. But it’s more...

Posted by Brian Farrell | Jan 26th, 2010

12 Secrets To Better Sales Copy

There are no shortcuts to effective, compelling sales copy. The best copywriters follow these guidelines when writing marketing messages. Stick to this list and improve the response of your sales messages: Use the words “You” and “Your” generously. This makes your copy “talk” to the reader. List features and emphasize the benefits. Every reader is selfish and only thinking how your offer...

Posted by Brian Farrell | Jan 22nd, 2010

Real World Networking Tips

Everyone’s a buzz with Internet networking on sites such as LinkedIn, Plaxo and Facebook. But let’s not forget the power of in-person networking. It’s much easier to form a bond with someone when you meet face to face. Online networking is somewhat anonymous, since we can hide behind our computer screens. See and be seen, take pictures, and record videos (so you have good fodder for your...

Posted by Brian Farrell | Jan 19th, 2010

Use Public Speaking to Boost Your Business

Afraid of public speaking? My unscientific research shows the fear of public speaking more common than the fears of spiders, heights, darkness and flying. Learning to speak well is a surefire way to boost your business. But first, you’ll have to promote yourself as an expert in the field. I started out speaking and presenting to small, city- and county-based Bar associations, in front of as few as 4 lawyers....

Posted by Brian Farrell | Jan 12th, 2010

Four Ways Your Website Helps Automate and Expand Your Business

Every day, tens of millions of searches are conducted online by people looking for local service providers. How many potential customers are you missing by not having a web presence? Having a website today is not only “hip,” it’s mandatory. Companies with websites are in control of a resource that works non-stop, providing customer service, processing orders and gathering information. The...