I spoke before 40 attorneys in Fort Worth on using the Internet to find and attract new clients. This was the third time I presented to the Bar this year, and their membership continues to have an ever increasing appetite for marketing content. From there, I drove to Austin, and spoke at a networking event (and cocktail hour!) before a more intimate crowd.
Being lawyers, they focused on gathering facts, asking technical questions and taking notes. But the real discussion happened after the presentation, as I went from table to table. Discussions ranged from helping to control a tarnished online reputation to starting a new law firm. My advice to both: get a new website or blog up and running first, before doing anything else (your best defense is a good offense!). Create local profiles, engage in social marketing. Be part of the conversation instead of the topic.
These two events complete a successful 2009, where I presented search engine marketing seminars to a cumulative audience of more than 1,000 attorneys. I want to thank both the Tarrant County Bar Association in Fort Worth and Perry’s Steakhouse in Austin for their gracious hospitality.
Brian Farrell coaches sales professionals to move from the sales pitch to social selling. His clients earn new referrals, attract better prospects and win more business. Get free updates on social selling @ findtheclient.com.
