Posted by Brian Farrell | Dec 2nd, 2009

Inaugural Event: The Innovators Club, NJ

Yesterday, I attended the inaugural event of The Innovators Club of NJ. They’ve hosted networking meetings and seminars for more than 2 years in the greater Philadelphia area. But last night, they chartered an expansion group along the I-78 corridor, attracting almost two dozen innovators from Western NJ and the Lehigh Valley. Hosts Manny Rechani and Todd Cohen put on a great show, with food provided by The...

Posted by Brian Farrell | Dec 1st, 2009

Social Marketing

Social marketing uses the sound techniques of Internet marketing and the proven power behind word-of-mouth advertising to create instant buzz for a company’s products, services and brand. Through highly visited social sites like MySpace and Facebook, interest-driven networks like Stumbleupon and Del.icio.us, and popularity-based sites like Digg and Reddit, companies are using Social marketing techniques to...

Posted by Brian Farrell | Dec 1st, 2009

Postcard Marketing: A Low-Tech Approach

Search engine marketing, pay-per-click advertising and directory listings aren’t the only way to market your online business these days. Postcards have proven to be an easy-to-use, inexpensive and time-tested approach to marketing your online business. Postcards work for a number of reasons. They’re easy to read, easy to test and produce quick results. Since everyone with a website is only focused online,...

Posted by Brian Farrell | Dec 1st, 2009

Build Traffic With StumbleUpon

StumbleUpon is a social media marketing website, with more than 8.7 million users (as of Dec. 2009) discovering new sites, videos, photos and more. Joining the community is simple: just register on the website, and then download and install the StumbleUpon toolbar. Once registered, you can look through all the interesting websites and content pieces others have found. Or, find new pages on your own. Then, click on...