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	<title>Comments on: What&#8217;s the Most Expensive Way to Grow Your Business?</title>
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	<description> Solutions Selling in a Social World</description>
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		<title>By: Brian Farrell</title>
		<link>http://findtheclient.com/2009/12/most-expensive-way-to-grow-your-business/comment-page-1/#comment-216</link>
		<dc:creator>Brian Farrell</dc:creator>
		<pubDate>Mon, 14 Jun 2010 00:32:53 +0000</pubDate>
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		<description>It&#039;s very cost-effective to get existing clients to buy more. Here are two ideas I&#039;ve come across:

- Being where your clients are. Choose marketing activities that deliver the highest percentage of your target audience, rather than ones which merely target the most people.

- Find out what&#039;s wrong. Uncover what your clients don&#039;t like about your services. Adjust accordingly.</description>
		<content:encoded><![CDATA[<p>It&#8217;s very cost-effective to get existing clients to buy more. Here are two ideas I&#8217;ve come across:</p>
<p>- Being where your clients are. Choose marketing activities that deliver the highest percentage of your target audience, rather than ones which merely target the most people.</p>
<p>- Find out what&#8217;s wrong. Uncover what your clients don&#8217;t like about your services. Adjust accordingly.</p>
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