Inaugural Event: The Innovators Club, NJ

Yesterday, I attended the inaugural event of The Innovators Club of NJ. They’ve hosted networking meetings and seminars for more than 2 years in the greater Philadelphia area. But last night, they chartered an expansion group along the I-78 corridor, attracting almost two dozen innovators from Western NJ and the Lehigh Valley.

Hosts Manny Rechani and Todd Cohen put on a great show, with food provided by The Grand Colonial restaurant.

David Newman, of Do It Marketing, presented his “(Humorously) Navigating the WORLD of Social Media” presentation, a funny, yet instructional set of slides on social marketing. David walked us through his ideas on social marketing, which centered around blogging, LinkedIn, Twitter, Facebook and YouTube. For many, overcoming the inertia to create great content is steep, but to quote David, “done is better than perfect”. So for those of you on the social marketing fence, get going!