Posted by Brian Farrell | Dec 24th, 2009

What’s the Most Expensive Way to Grow Your Business?

If you think about your business or practice, there are really only a handful of ways to grow – get more leads, sell more services, increase your average client value, add new services, and although not growth oriented, cutting costs. Lead generation is the most expensive of the group, but it doesn’t have to be. Make 2010 the year you refine your message and stop targeting the masses. Do this, and...

Posted by Brian Farrell | Dec 22nd, 2009

3 Step Marketing Plan

When it comes to successful marketing, most consultants tell you to put it in writing. But who has time to write 20, 30, or more pages? Instead, try this simple, yet powerful, 3 step plan, which answers these questions about you and your business: Who are you? Who do you help, and why? What should you spend? Who are...

Posted by Brian Farrell | Dec 17th, 2009

Strategy to Get More Business Testimonials

Every business owner knows testimonials are a powerful form of social proof. Frankly, every single one of us who shop online rely on social proof. hen was the last time you bought something on Amazon, or anywhere else, without reading what others had to say about the item? Unless you have no concerns about getting value for your dollars, you instinctively rely on social proof. But how do you get more testimonials...

Posted by Brian Farrell | Dec 14th, 2009

Texas Marketing Seminars

I spoke before 40 attorneys in Fort Worth on using the Internet to find and attract new clients. This was the third time I presented to the Bar this year, and their membership continues to have an ever increasing appetite for marketing content. From there, I drove to Austin, and spoke at a networking event (and cocktail hour!) before a more intimate crowd. Being lawyers, they focused on gathering facts, asking...

Posted by Brian Farrell | Dec 6th, 2009

Marketing Your Service Business During a Recession

Times are tough for our economy, and even if your company hasn’t experienced a decline in business, you certainly know others either suffering or closing altogether. It’s time to take a look at the budget and decide what stays and what goes. Often, the marketing budget is first to get cut. But cutting your overall marketing budget couldn’t be a bigger mistake! Studies have shown time and again this...