Posted by
Brian Farrell
on
Nov 25th, 2009 |
no responses
Many marketers pre-sell very well, painting pictures of product (or service) benefits in their prospect’s mind. But they fall flat on the landing page. Use this checklist when designing yours.
- Does the copy on your website agree with the copy of your ads?
- Have you removed or disabled outbound links on your landing page? Consider keeping only links that move your prospect towards a sale.
- Does your website copy answer predictable questions in your prospect’s mind? Create a rationale for purchase.
- What more could you offer to make your pitch more compelling?
- Have you built trust with your prospect? Explain shipping costs and return/refund policies up front to avoid surprises later.
- Can you minimize the number of clicks it takes to complete a sale? Combine pages and request only the data necessary to transact a sale.
- Do you have a clear, call to action? “Buy now”, “Subscribe”, “Order” and other descriptive buttons tell your reader what to do.
Nothing on your landing page will make a customer convert if the features and benefits aren’t a solution to a problem they have. But once your prospect decides to buy, make it easy for the transaction to take place.
Brian accepts value-based consulting projects from talented individuals who want to make a difference -- for both their clients and their profession. He achieves success by replacing traditional advertising with cost effective, measurable marketing strategies. He's not another pair of hands -- he's a new brain for your business.
Brian's written 57 articles for us.
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