Website Landing Page Checklist

Many marketers pre-sell very well, painting pictures of product (or service) benefits in their prospect’s mind. But they fall flat on the landing page. Use this checklist when designing yours.

• Does the copy on your website agree with the copy of your ads?
• Have you removed or disabled outbound links on your landing page? Consider keeping only links that move your prospect towards a sale.
• Does your website copy answer predictable questions in your prospect’s mind? Create a rationale for purchase.
• What more could you offer to make your pitch more compelling?
• Have you built trust with your prospect? Explain shipping costs and return/refund policies up front to avoid surprises later.
• Can you minimize the number of clicks it takes to complete a sale? Combine pages and request only the data necessary to transact a sale.
• Do you have a clear, call to action? “Buy now”, “Subscribe”, “Order” and other descriptive buttons tell your reader what to do.

Nothing on your landing page will make a customer convert if the features and benefits aren’t a solution to a problem they have. But once your prospect decides to buy, make it easy for the transaction to take place.